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All Journal Golden Ratio of Marketing and Applied Psychology of Business Indonesian Journal of Business Analytics (IJBA)
Selamet Riyadi
Universitas Budi Luhur, Jakarta
Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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The Effect of Price and Ease of Use on Customer Loyalty: A Case Study of Repeat Transaction Interest Through the OVO Application Setyani Dwi Lestari; Selamet Riyadi; Sugeng Priyanto; Anie Suhermin
Golden Ratio of Marketing and Applied Psychology of Business Vol. 3 No. 1 (2023): July - January
Publisher : Manunggal Halim Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52970/grmapb.v3i1.223

Abstract

The study aims to examine the effect of price, ease of use, loyalty of interest in re-transacting with OVO on customer loyalty which is tested both directly and indirectly. The population used amounted to 80 respondents. The results of this study state that 1). Price has a positive and significant effect on interest in re-transacting the OVO application. 2). Ease of use has a positive and significant effect on interest in re-transacting the OVO application. 3). Price has a positive and significant effect on customer loyalty for the OVO application. 4). Ease of use has a negative and significant effect on customer loyalty for the OVO application. 5). Price has a direct influence on customer loyalty, but on the contrary, it does not have a direct effect through the interest in re-transacting the OVO application. 6). Ease of use has a direct influence on customer loyalty but otherwise has no direct effect through interest in re-transacting the OVO application. 7). Interest in re-transactions has a positive and significant effect on customer loyalty for the OVO application.
Governance of Fresh Oil Palm Fruit Bunch Prices: Challenges of Supervision and Protection Strategies for Independent Smallholders in the Bangka Belitung Islands Province Jhon Hendri; Selamet Riyadi; Setyani Dwi Lestari
Indonesian Journal of Business Analytics Vol. 6 No. 4 (2026): August 2026
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijba.v6i4.16840

Abstract

This study aims to analyze the challenges of supervision in the price management of oil palm Fresh Fruit Bunches (FFB) and formulate a protection strategy for independent smallholders in the Bangka Belitung Islands Province. The research uses a descriptive qualitative approach with data collection techniques through interviews, observations, and documentation studies. The results of the study show that FFB price governance still faces various obstacles, including low transparency of price information, weak supervision of price implementation, information asymmetry, long marketing chain, and low bargaining position of farmers. The protection strategies formulated include strengthening farmer institutions, transparency of price information, participatory supervision, fair partnerships, and improving farmers' bargaining positions. The strategy is expected to be able to realize price stability and improve the welfare of independent smallholders in a sustainable manner.
Co-Authors Anie Suhermin Jhon Hendri Setyani Dwi Lestari Sugeng Priyanto