Article Per Year (5 Year)
p-Index From 2021 - 2026
0.61
P-Index
This Author published in this journals
All Journal Jurnal Indonesia Sosial Sains Eduvest - Journal of Universal Studies International Journal of Economics, Management and Accounting
Yeni Susanti
UIN Raden Intan Lampung, Indonesia
Aerospace Engineering Humanities Astronomy Biochemistry, Genetics & Molecular Biology Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Energy Environmental Science Health Professions Immunology & microbiology Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Neuroscience Physics Social Sciences

Published : 3 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 3 Documents
Search

 1 
Advertising and E-Service Quality Effect on Consumer Behavior in E-Commerce Transaction in Islamic Business Ethics Perspectives Mardhiyah Hayati; Yeni Susanti
International Journal of Economics, Management and Accounting (IJEMA) Vol. 1 No. 7 (2023): December
Publisher : Lafadz Jaya Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47353/ijema.v1i7.84

Abstract

Online transactions are increasingly in demand as the lifestyle of people changes. However, these transactions are not always safe and are even prone to fraud. This study aims to know more about the influence ofadvertising and e-service quality on consumer behavior, especially people in Lampung province, Indonesia on e-commerce transactions when viewed from the perspective of Islamic business ethics. Data got by distributing questionnaires to respondents and analyzed by SPSS ver 26. The results show a positive and significant influence between advertising and e-service quality on consumer behavior in e-commerce transactions in Lampung community.This means if advertising variable and e-service quality have increased, then consumer behavior variable to purchases in e-commerce transactions have increased, and vice versa. From the perception of Islamic business ethics the influence of advertising and e-service quality on consumer behavior in e-commerce transactions is not yet fully appropriate as there is still market engineering in e-commerce transactions, consumers are also often less alert and reluctant to seek information about the seller's reputation, product specifications, etc. As long as the advertisement on the site is attractive, consumers will buy if they are financially sufficient, so the concept of Taraddin Minkum is often not achieved.
The Effect of Insiders and Work Discipline on Employee Performance with Transformational Leadership as a Moderating Variable According to Islamic Business Perspective : Study on Nuju Coffee Employees in Bandar Lampung Eci Meiliyani; Ahmad Habibi; Yeni Susanti
Jurnal Indonesia Sosial Sains Vol. 5 No. 12 (2024): Jurnal Indonesia Sosial Sains
Publisher : CV. Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/jiss.v5i12.1541

Abstract

This research aims to examine the effect of Insiders and Work Discipline on Employee Performance with Transformational Leadership as a moderating variable in an Islamic business perspective. The object of research is Nuju Coffee employees in Bandar Lampung, totaling 105 people. Data were obtained through questionnaires and interviews, then analyzed using validity, reliability, and hypothesis testing with the SmartPLS application. The results showed that Insiders and Work Discipline have a significant influence on Employee Performance. In addition, Transformational Leadership is proven to moderate the relationship between Insiders and Work Discipline on Employee Performance. This research enriches the literature related to human resource management in the context of Islamic business and provides practical recommendations for companies in improving employee performance through an effective leadership approach and the implementation of good work discipline.
The Influence of The Halal Logo on Purchase Decisions of 7-Eleven Ready-To-Eat Food by Bangkok Muslims, Moderated by Primary Needs in The Perspective of Islamic Business Hana Rolisa; Muhammad Iqbal; Yeni Susanti
Eduvest - Journal of Universal Studies Vol. 4 No. 12 (2024): Journal Eduvest - Journal of Universal Studies
Publisher : Green Publisher Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59188/eduvest.v4i12.50114

Abstract

This study examines the impact of the halal logo on the purchase decisions of 7-Eleven ready-to-eat food among Bangkok Muslims, moderated by primary needs from an Islamic business perspective. The halal logo is a certification label written in Arabic to indicate whether a product complies with Islamic law. This descriptive quantitative research involved 100 Muslim consumers of 7-Eleven ready-to-eat food in Bangkok, selected through purposive sampling. Data was collected using questionnaires and analyzed with SEM-PLS. The findings reveal that the halal logo significantly and positively influences purchase decisions among Bangkok Muslims. Moreover, primary needs positively and significantly affect these decisions and serve as a moderating factor in the relationship between the halal logo and purchase decisions. The study underscores the importance of the halal logo in guiding Muslim consumers' purchase behavior and highlights the role of primary needs in strengthening this effect. These insights aim to encourage the Muslim community in Bangkok to prioritize halal-certified products, thereby boosting the sales volume of halal food in the region. The findings also provide valuable implications for businesses to enhance their marketing strategies for halal products in Bangkok, Thailand.
Co-Authors Ahmad Habibi Eci Meiliyani Hana Rolisa Mardhiyah Hayati Muhammad Iqbal