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All Journal Jurnal Indonesia Sosial Sains International Journal of Economics, Management and Accounting
Yeni Susanti
UIN Raden Intan Lampung, Indonesia
Humanities Astronomy Biochemistry, Genetics & Molecular Biology Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Energy Environmental Science Immunology & microbiology Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Neuroscience Physics Social Sciences

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Advertising and E-Service Quality Effect on Consumer Behavior in E-Commerce Transaction in Islamic Business Ethics Perspectives Mardhiyah Hayati; Yeni Susanti
International Journal of Economics, Management and Accounting (IJEMA) Vol. 1 No. 7 (2023): December
Publisher : Lafadz Jaya Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47353/ijema.v1i7.84

Abstract

Online transactions are increasingly in demand as the lifestyle of people changes. However, these transactions are not always safe and are even prone to fraud. This study aims to know more about the influence ofadvertising and e-service quality on consumer behavior, especially people in Lampung province, Indonesia on e-commerce transactions when viewed from the perspective of Islamic business ethics. Data got by distributing questionnaires to respondents and analyzed by SPSS ver 26. The results show a positive and significant influence between advertising and e-service quality on consumer behavior in e-commerce transactions in Lampung community.This means if advertising variable and e-service quality have increased, then consumer behavior variable to purchases in e-commerce transactions have increased, and vice versa. From the perception of Islamic business ethics the influence of advertising and e-service quality on consumer behavior in e-commerce transactions is not yet fully appropriate as there is still market engineering in e-commerce transactions, consumers are also often less alert and reluctant to seek information about the seller's reputation, product specifications, etc. As long as the advertisement on the site is attractive, consumers will buy if they are financially sufficient, so the concept of Taraddin Minkum is often not achieved.
The Effect of Insiders and Work Discipline on Employee Performance with Transformational Leadership as a Moderating Variable According to Islamic Business Perspective : Study on Nuju Coffee Employees in Bandar Lampung Eci Meiliyani; Ahmad Habibi; Yeni Susanti
Jurnal Indonesia Sosial Sains Vol. 5 No. 12 (2024): Jurnal Indonesia Sosial Sains
Publisher : CV. Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/jiss.v5i12.1541

Abstract

This research aims to examine the effect of Insiders and Work Discipline on Employee Performance with Transformational Leadership as a moderating variable in an Islamic business perspective. The object of research is Nuju Coffee employees in Bandar Lampung, totaling 105 people. Data were obtained through questionnaires and interviews, then analyzed using validity, reliability, and hypothesis testing with the SmartPLS application. The results showed that Insiders and Work Discipline have a significant influence on Employee Performance. In addition, Transformational Leadership is proven to moderate the relationship between Insiders and Work Discipline on Employee Performance. This research enriches the literature related to human resource management in the context of Islamic business and provides practical recommendations for companies in improving employee performance through an effective leadership approach and the implementation of good work discipline.
Co-Authors Ahmad Habibi Eci Meiliyani Mardhiyah Hayati