Article Per Year (5 Year)
p-Index From 2021 - 2026
0.444
P-Index
This Author published in this journals
All Journal Journal of Institution And Sharia Finance Al-Amwal: Jurnal Ekonomi dan Perbankan Syariah
Mursyid Mursyid
IAIN Palopo
Economics, Econometrics & Finance

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
Pengaruh Digital Marketing terhadap Minat Beli Produk Skincare Lokal di Kecamatan Belopa Mursyid Mursyid; Bunga Julita
Journal of Institution and Sharia Finance Vol. 6 No. 2 (2023): DESEMBER
Publisher : Program Studi Perbankan Syariah, IAIN Palopo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24256/joins.v6i2.4900

Abstract

This study aims to examine how customers' inclination to purchase local skincare products is affected by social media marketing and electronic word-of-mouth. The major objective of this study is to ascertain whether electronic word-of-mouth and social media marketing significantly affect local skincare consumers' propensity to buy items, either individually or collectively. Quantitative research is used, and measures are made using a Liker scale. The population in this study are users of local skincare products in Belopa District with an undetermined population size. 100 respondents made up the sample, which was selected using a straightforward random sampling method and the Lemeshow algorithm. By handing out questionnaires and disseminating them online and in person, survey data was collected. SPSS is used for data processing and analysis methods 24 program tools. The findings of this study demonstrate that there is a significant simultaneous influence between electronic word of mouth and social media marketing on buying interest in local skincare, with a T_count value of 5.331 > T_table 1.985, a partially significant influence of social media marketing on buying interest in local skincare, and a T_count sig value of 5.183 > T_table 1.985.
The Mediating Role of Reputation on Trust, Governance and Sharia Bank Performance Ambas Hamida; Mursyid Mursyid; Erwin Erwin; Intan Maharani; Anisa Ramadhani; Sulkifra Sulkifra
Al-Amwal : Jurnal Ekonomi dan Perbankan Syari'ah Vol. 16 No. 2 (2024)
Publisher : UIN Siber Syekh Nurjati Cirebon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70095/alamwal.v16i2.18423

Abstract

This research aims to analyze the influence of trust and governance on Islamic bank performance which is mediated by corporate reputation. This research uses quantitative methods with data collection techniques through questionnaires with sampling using Accidental Sampling. Data analysis uses Partial Least Square Structual Equation Model (SEM PLS). The research results show that trust has a positive effect on the performance of Islamic banks, but trust does not act as a mediator in the relationship between governance and Islamic bank performance. Furthermore, governance variables have a significant influence on reputation. However, other variables such as governance and reputation have no effect on the performance of Islamic banks. Apart from that, governance on the performance of Islamic banks which is mediated by reputation does not have a significant influence. Overall, trust, governance and reputation play an important role, but to improve the overall performance of Islamic banks requires support from various other factors such as product innovation, operational efficiency, service quality and effective risk management. The results of this research contribute to Sharia Banking to improve company performance through the implementation of Trust, Governance and Corporate Reputation.Keywords: Trust, Governance, Reputation, Company performance 
Co-Authors Ambas Hamida Anisa Ramadhani Bunga Julita Erwin Jafar Intan Maharani Sulkifra Sulkifra