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All Journal Jurnal Ilmiah Edunomika (JIE)
Siti Maryam
Program Studi Manajemen Fakultas Ekonomi Universitas Islam Batik Surakarta
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education

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KEPUTUSAN PEMBELIAN DITINJAU DARI CITRA MEREK, KERAGAMAN PRODUK DAN KUALITAS PELAYANAN (STUDI KASUS PADA KONSUMEN MINISO SOLO GRAND MALL SURAKARTA) Maya Evelina Putri Prisnata; Sarsono Sarsono; Siti Maryam
JURNAL ILMIAH EDUNOMIKA Vol 7, No 2 (2023): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v7i2.9838

Abstract

The goal of the research is to identify and assess the impact of brand image, product diversity, and service quality on purchase decisions (a case study of Miniso Solo Grand Mall Surakarta customers). This study will take place in Miniso Solo Grand Mall Surakarta. This study employs quantitative methods. This study took four months to complete. The participants in this study were all Miniso Solo Grand Mall Surakarta customers. The sample size for this study was 100 people. In place of non-probability sampling, deliberate sampling was used in this investigation. The findings revealed that brand image, product diversity, and service quality all had a favorable and important impact on purchasing decisions at Miniso Solo Grand Mall Surakarta. in the model of 51.6%, while the remaining variables of 48.4% are impacted by additional elements which were ignored in this investigation. Keywords : Brand Image, Product Diversity, Service Quality, Purchase Decision
KEPUASAN PELANGGAN DITINJAU DARI KUALITAS PELAYANAN, KEBERAGAMAN PRODUK, DAN STORE ATMOSPHERE PADA ANAK PANAH KOPI PLUS DI SOLO BARU Elen Sasa Belia Ornelia; Siti Maryam; Fithri Setya Marwati
JURNAL ILMIAH EDUNOMIKA Vol 7, No 2 (2023): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v7i2.10054

Abstract

This study aimed to ascertain and analyse the impact of service quality, product variety, and store atmosphere on customer satisfaction at Anak Panah Kopi Plus Solo Baru. This investigation was carried out at Anak Panah Kopi Plus Solo Baru. This study employs a quantitative approach. This investigation required three months to conclude. Infinite customers of Anak Panah Kopi in Solo Baru constituted the population of this investigation. This survey's sample consisted of 100 respondents. This research employs a non-probabilistic sampling strategy with methods of purposive sampling. The results indicated that service quality, product variety, and store atmosphere have a positive and significant effect on the consumers of Anak Panah Kopi Plus in Solo Baru. According to the results of the test for the coefficient of determination, service quality, product diversity, and store atmosphere influence customer satisfaction at Anak Panah Kopi Plus in Solo Baru by a model variable of 49.4%, while the remaining model variable of 50.6% is influenced by other factors not considered in this study. Keywords : Service Quality, Product Diversity, Store Atmosphere, Customer Satisfaction
Co-Authors Elen Sasa Belia Ornelia Fithri Setya Marwati Maya Evelina Putri Prisnata Sarsono Sarsono