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All Journal Jurnal Ilmiah Edunomika (JIE) SENTRI: Jurnal Riset Ilmiah
Fajar Tinovita Sari
Sekolah Tinggi Ilmu Ekonomi Mahardhika
Aerospace Engineering Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Law, Crime, Criminology & Criminal Justice

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MENILIK GAYA KEPEMIMPINAN OTORITER Yudha Aditya; Leonard Adrie Manafe; Fajar Tinovita Sari
JURNAL ILMIAH EDUNOMIKA Vol 7, No 2 (2023): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v7i2.9157

Abstract

The purpose of this study was to analyze the application of authoritarian leadership style at PT. Kurnia Nata Kencana. The research method uses a qualitative approach with informants are five people who come from several division. Collection of information through interviews and literature study. The result shows that the head of division is included in the category of authoritarian leaders, supported by the following characteristics: First, the leader bears the burden of the organization and carry out supervision, control over his own decisions; Second, authoritarian leaders don’t provide opportunities for conveying ideas; Third, authoritarian leaders have work discipline and focus on the result; Fourth, leaders make their own policies without the interference of others; Fifth, authoritarian leaders have low trust in their employees; Sixth, authoritarian leaders use one-way communication; Seventh, leaders are task oriented and pay little attention to employee welfare; Eight, authoritarian leaders use power to give orders, rules, and prohibitions; Ninth, authoritarian leaders act in a dictatorial manner.
Asimetri Informasi dan Greenwashing dalam Era Pemasaran Digital: Peran Strategi Digital Marketing terhadap Persepsi Keberlanjutan Konsumen Mochamad Fatchurrohman; Maisyatus Su'adaa Irfana; Fanny Dwi Puspitasari; Fajar Tinovita Sari
SENTRI: Jurnal Riset Ilmiah Vol. 5 No. 2 (2026): SENTRI : Jurnal Riset Ilmiah, Februari 2026
Publisher : LPPM Institut Pendidikan Nusantara Global

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55681/sentri.v5i2.5714

Abstract

The rapid expansion of digital marketing has transformed how firms communicate sustainability values, yet it has also intensified information asymmetry between companies and consumers. Such asymmetry creates opportunities for greenwashing, where environmental claims are not fully supported by actual performance. This study examines the effect of information asymmetry on greenwashing and analyzes how digital marketing strategies influence greenwashing and consumer sustainability perceptions. Using an explanatory quantitative design and Structural Equation Modeling–Partial Least Squares (SEM-PLS), the model tests the causal relationships among information asymmetry, digital marketing strategies, greenwashing, and consumer sustainability perceptions. The findings indicate that information asymmetry has a positive and significant effect on greenwashing, while digital marketing strategies exert a significant negative effect on greenwashing and a positive effect on consumer sustainability perceptions. Importantly, the results demonstrate that transparent and evidence-based digital marketing strategies have a stronger role in reducing information asymmetry and mitigating greenwashing practices than promotional approaches that merely amplify sustainability claims. Thus, effective digital marketing when grounded in transparency and interactive engagement contributes more substantially to minimizing information asymmetry and fostering authentic sustainability perceptions among consumers.
Co-Authors Fanny Dwi Puspitasari Leonard Adrie Manafe Maisyatus Su'adaa Irfana Yudha Aditya