Article Per Year (5 Year)
p-Index From 2021 - 2026
0.444
P-Index
This Author published in this journals
All Journal AKADEMIK: Jurnal Mahasiswa Ekonomi & Bisnis Ethics and Law Journal: Business and Notary
Moh. Hefni Munawar
Universitas Negeri Malang
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Law, Crime, Criminology & Criminal Justice Social Sciences Other

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
Peran etika bisnis dalam digital marketing : Literatur Review Moh. Hefni Munawar; Imam Mukhlis
Ethics and Law Journal: Business and Notary Vol. 1 No. 3 (2023)
Publisher : CV. Lenggogeni Data Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61292/eljbn.75

Abstract

Business ethics is a set of general moral norms and values that need to be applied as a basis for consideration in all decision-making processes in the company. In this case, business ethics will consider the social, environmental and economic consequences of various decisions and actions to be taken. The research method uses literature study, carried out by reading, analyzing and drawing conclusions. The results of the literature review are that business ethics is something that needs to be applied when a company operates, and interacts with employees, customers, partners and the general public. So, in carrying out daily tasks, employees and company management must use business ethics as guidelines and standards for behavior. Abstrak Etika bisnis adalah seperangkat norma dan nilai-nilai moral secara umum yang perlu diterapkan sebagai dasar pertimbangan dalam segala proses pengambilan keputuusan diperusahaan. Dalam hal ini, etika bisnis akan mempertimbangkan konsekuensi sosial, lingkungan, serta ekonomi dari berbagai keputusan dan tindakan yang hendak dilakukan. Metode penelitian menggunakan studi literatur, dilakukan dengan membaca, menganalisis dan menarik kesimpulan. Hasil dari kajian literatur yaitu bahwa etika bisnis merupakan hal yang perlu diterapkan saat perusahaan beroperasi, serta berinteraksi dengan karyawan, pelanggan, mitra hingga masyarakat umum. Jadi, dalam mengerjakan tugas keseharian, karyawan dan manajemen perusahaan haruslah menjadikan etika bisnis sebagai pedoman serta standar untuk berperilaku. Kata kunci: etika bisnis, digital marketing
Trend Bisnis Digital UMKM Sate Madura Cak Ardi: Analisis Strategi Promosi dalam Perkembangan Kewirausahaan Pendampingan di Kota Malang Moh. Hefni Munawar; Agus Hermawan; Agung Winarno
AKADEMIK: Jurnal Mahasiswa Ekonomi & Bisnis Vol. 6 No. 2 (2026): AKADEMIK: Jurnal Mahasiswa Ekonomi & Bisnis
Publisher : Perhimpunan Sarjana Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37481/jmeb.v6i2.1859

Abstract

The acceleration of digitalization has created both opportunities and challenges for micro, small, and medium enterprises (MSMEs), particularly traditional culinary businesses that face intense market competition and changing consumer behavior. Many MSMEs still experience limitations in digital literacy and promotional management, which hinder their business growth and sustainability. This study aims to analyze digital business trends and examine digital promotional strategies implemented by UMKM Sate Madura Cak Ardi in supporting entrepreneurial development through business assistance in Malang City. The research employed a qualitative descriptive approach using participatory methods. Data were collected through in-depth interviews, direct observation, and documentation during the mentoring process. The findings show that the adoption of digital platforms, including social media marketing, online food delivery services, digital payment systems, and Google Business Profile, significantly improved business visibility, customer engagement, and operational efficiency. Promotional strategies such as content-based marketing, visual branding, customer reviews, and promotional campaigns proved effective in strengthening brand identity and expanding market reach. Moreover, entrepreneurial mentoring enhanced the owner’s managerial capabilities and adaptability to digital market dynamics. This study concludes that the integration of digital promotional strategies supported by structured business assistance plays a vital role in strengthening the competitiveness and sustainability of traditional MSMEs in the digital era.
Co-Authors Agus Hermawan Imam Mukhlis