Article Per Year (5 Year)
p-Index From 2021 - 2026
0.23
P-Index
This Author published in this journals
All Journal Jurnal Ilmiah Edunomika (JIE)
Nike Larasati
Fakuktas Ekonomi, Universitas Slamet Riyadi Surakarta
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
PENGARUH KUALITAS PRODUK, GAYA HIDUP SEHAT, DAN ACUAN KELOMPOK TERHADAP KEPUTUSAN PEMBELIAN BUAH DI SUPERINDO CABANG SOLO BARU Rizky Ramadhan Aprian Aditama; Nike Larasati
JURNAL ILMIAH EDUNOMIKA Vol 7, No 2 (2023): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v7i2.12263

Abstract

This study aims to determine the extent to which Product Quality (X1), Healthy Lifestyle (X2), and Group Reference (X3) influence Purchasing Decision (Y). This study uses a quantitative approach with sampling using the Non Probability Sampling method. The type of data used in this study is primary data obtained from questionnaires filled out directly by respondents. Secondary data comes from books, journals, research results, practical work reports and related to the author's research object. In this study, the population that will be taken is all consumers of Superindo branch Solo Baru, which is immeasurable. Sample measurement uses the formula proposed by Hair et al., (2010) which is 115 respondents. The analysis tool used is multiple linear regression analysis. Using the SPSS analysis tool, the results of the study show that Product Quality (X1), Healthy Lifestyle (X2), and Group Reference (X3) simultaneously influence Purchasing Decision (Y). Keywords : Product Quality, Healthy Lifestyle, and Group Reference, Purchasing Decision.
Co-Authors Rizky Ramadhan Aprian Aditama