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Santosa Tri Prabawa
Sekolah Tinggi Ilmu Ekonomi (STIE) Wijaya Mulya Surakarta
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education

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PENGARUH PROFITABILITAS, STRUKTUR MODAL DAN LIKUIDITAS TERHADAP NILAI PERUSAHAAN DENGAN UKURAN PERUSAHAAN SEBAGAI VARIABEL MODERATING (Studi Empiris Pada Perusahaan Telekomunikasi yang Terdaftar di BEI) Santosa Tri Prabawa
JURNAL ILMIAH EDUNOMIKA Vol 8, No 1 (2024): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v8i1.11326

Abstract

The phenomenon that occurred during the Covid 19 pandemic was that many telecommunications companies that went public developed well, even though during the pandemic many companies experienced large losses and even went bankrupt. The problem in this research aims to determine the effect of profitability and liquidity on company value with company size as a moderating variable in telecommunications companies listed on the IDX for the 2019 - 2021 period. The type of research used is quantitative research with secondary data sources. The population in this study were 19 telecommunications service companies listed on the Indonesia Stock Exchange for the 2019 - 2021 period. The sample was taken using a purposive sampling technique of 16 companies that met the criteria. The data analysis technique uses multiple linear regression analysis techniques and regression analysis with moderating variables. The research results show that profitability and liquidity are able to influence company value, while capital structure is not able to influence company value. The company size variable is unable to moderate profitability, capital structure and liquidity on company value.
ANALYSIS OF FACTORS AFFECTING INTEREST TO BUY CONSUMERS ON USE OF E-COMMERCE IN THE ERA OF COVID-19 PANDEMIC (A Case Study of STIE Wijaya Mulya Students Surakarta) Tetyaranisa Kartika; Edi Purwanto; Santosa Tri Prabawa
JURNAL ILMIAH EDUNOMIKA Vol 6, No 2 (2022): EDUNOMIKA : Vol. 06, No. 02, 2022
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v6i2.6364

Abstract

This study aims to determine the variables of Lifestyle (X1), Perceived Behavioral Control (X2), and Motivation (X3) that affect Consumer Buying Interest (Y) towards the use of e-commerce in the era of the covid-19 pandemic. This study used multiple linear regression which was analyzed using IBM SPSS 25 software, while the results of the regression equation obtained were Y = 3.310 + 0.248 X1 + 0.105 X2 + 0.551 X3 + e. The data used is primary data using the entire population with the number of respondents as many as sixty-six students of STIE Wijaya Mulya Surakarta class of 2020/2021 Accounting and Management study program. The findings indicate that the Lifestyle variable (X1) tcount (2.526) > ttable (1.55), the hypothesis is accepted, which means that there is a partially significant effect on Consumer Buying Interest (Y). Perceived Behavioral Control (X2) tcount (1.133) < ttable (1.55), the hypothesis is rejected, which means that there is no partially significant effect on Consumer Buying Interest (Y). Motivation (X3) tcount (4.899) > ttable (1.55), the hypothesis is accepted, which means that there is a partially significant effect on Consumer Buying Interest (Y) on the use of e-commerce in the era of the covid-19 pandemic. The results of the F test obtained Fcount (20.946) > Ftable (9.3), the hypothesis is rejected, which means that there is a simultaneous significant effect of Lifestyle (X1), Perceived Behavioral Control (X2), and Motivation (X3) variables on Consumer Buying Interest (Y). Of the three independent variables the most dominant is Motivation (X3) where the value of tcount is (4,899) > ttable (1,55), meaning that the hypothesis is proven true. From the Coefficient of Determination test (R2), the results are 0.503 (50.3 %), proving that the variable of Consumer Buying Interest (Y) is influenced by Lifestyle (X1), Perceived Behavioral Control (X2), and Motivation (X3) variables. influenced by other factors. Keywords : Lifestyle (X1), Perceived Behavioral Control (X2), Motivation (X3), and Consumer Buying Interest (Y)
PENGARUH KUALITAS PELAYANAN TERHADAP TINGKAT KEPUASAN PELANGGAN PERUSAHAAN INSTALASI TENAGA LISTRIK Santosa Tri Prabawa
JURNAL ILMIAH EDUNOMIKA Vol 8, No 1 (2024): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v8i1.12673

Abstract

This research aims to determine and analyze the influence of service quality on the level of customer satisfaction of electric power installation companies in Surakarta. The object of this research is PT. Serkolians Aman Nusantara Unit Surakarta. This research used 74 respondents as research samples and the sampling technique used a non-probability sampling method with purposive sampling technique. The data analysis method used is a quantitative analysis method which includes validity test, reliability test, classical assumption test, multiple linear regression analysis, hypothesis testing via t test, F test and R2 test. The F test results for all variables of physical evidence, reliability, responsiveness, assurance and empathy simultaneously influence the level of customer satisfaction with the calculated F test results > Ftable (4.73 > 2.34). Testing the t-test hypothesis shows that the physical evidence variable has a positive and significant effect on the level of customer satisfaction with a significant level of physical evidence of 0.17 < 0.05 and the tcount value (2.108) > ttable value (1.667). The reliability variable has a positive and insignificant effect with the results of a significant reliability value of 0.857 > 0.05, and the tcount value (0.181) < ttable value (1.667). The responsiveness variable has a positive and significant effect on the level of customer satisfaction with a significant responsiveness value of 0.049 < 0.05, and the calculated t value (2008) > ttable value (1.667). The guarantee variable has a positive and significant effect on the level of customer satisfaction with a significant guarantee value of 0.011 < 0.05, and the calculated t value (2.619) > ttable value (1.666) 0.11 < 0.05. The empathy variable has a positive and insignificant effect on the level of consumer satisfaction with a significant empathy value of 0.394 > 0.05, and a tcount value (0.858) < ttable value (1.667). The coefficient of determination test (R2) seen in the Adjusted R Square is 0.604, indicating that 60.4% of customer satisfaction at PT. Serkolians Aman Nusantara Surakarta Unit can be explained by the service quality variable.
PENGARUH KESADARAN MEREK, HARGA, DAN LOKASI TERHADAP KEPUTUSAN PEMBELIAN KOPI (STUDI KASUS PADA KONSUMEN KEDAI KOPI AZHAR) Edi Purwanto; Rum Marhaki; Santosa Tri Prabawa
JURNAL ILMIAH EDUNOMIKA Vol 7, No 1 (2023): EDUNOMIKA : Vol. 07, No. 01, 2023
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v7i1.7780

Abstract

The development of lifestyle patterns and business competition today, especially in the coffee sector, has encouraged researchers to conduct research that aims to determine the effect of brand awareness, price, and location on coffee purchasing decisions at the Azhar Delanggu Coffee shop. The population in this study were 150 people who had consumed products from the Azhar Coffee shop. Using a simple random sampling method with a sample size of 60 respondents. Methods of collecting data using questionnaires and data processing using multiple regression analysis assisted by the SPSS 25 program. The results of the study conclude that brand awareness and price affect purchasing decisions, while location has no effect on purchasing decisions. Keywords : Brand awareness, price, location, purchasing decisions.
Co-Authors Edi Purwanto Rum Marhaki Tetyaranisa Kartika