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All Journal Jurnal Ilmiah Edunomika (JIE) Community Development Journal: Jurnal Pengabdian Masyarakat International Journal of Business, Management and Economics Jurnal Interprof
Fahry Reza
Universitas Muhammadiyah Bangka Belitung
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Health Professions Public Health Social Sciences

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IMPLEMENTATION OF CAPITAL OWNERSHIP, DIGITAL PAYMENT AND DIGITAL SALES TOWARDS MSME BUSINESS SUSTANABILITY IN BANGKA BELITUNG Fahry Reza; Ersi Sisdianto
JURNAL ILMIAH EDUNOMIKA Vol 8, No 2 (2024): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v8i2.12768

Abstract

The problems faced in the affairs of cooperatives, Small and Medium Enterprises are quite complex, apart from the quality of human resources, capital, payment media, product marketing problems, raw materials and infrastructure are the main obstacles in the development of the Cooperative and MSME sectors. From a marketing perspective, MSME products are less well known due to the lack of promotion and marketing, as well as less than optimal use of digitalization in introducing MSME products or work at both the national and international levels. The aim of this research is to determine and analyze the influence of capital ownership, digital payments and digital sales on the sustainability of MSME businesses in Bangka Belitung Province. The population and sample size in this research is 60 MSME actors spread across Bangka Belitung Province. The sampling technique determined is purposive sampling. and data processing tools, namely SPSS 25. The research results show that the capital ownership variable has a significant positive influence on the sustainability of MSME businesses, the digital payment variable has a positive but not significant influence on the sustainability of MSME businesses while the digital sales variable has a positive but not significant influence. not significant to the sustainability of MSME businesses. It is hoped that the implications of this research will be useful for MSME business actors and look at how to maintain the sustainability of MSME businesses and for future researchers it is hoped that they can add other variables or objects of analysis to make a wider population and sample. Keywords: Digital Payments, Digital Sales, Sustainability Business, MSMEs
PELATIHAN PENGGUNAAN APLIKASI KEUANGAN DIGITAL BAGI MASYARAKAT NON-LITERASI TEKNOLOGI Wellie Sulistijanti; Fahry Reza; Retno Triswandari; Bahagia Bahagia; Taswati Nova Wijayaningrum
Community Development Journal : Jurnal Pengabdian Masyarakat Vol. 7 No. 2 (2026): Vol. 7 No. 2 (2026)
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/cdj.v7i2.57502

Abstract

Pengabdian kepada masyarakat melalui pelatihan penggunaan aplikasi keuangan digital bertujuan untuk meningkatkan literasi, keterampilan, serta kesiapan masyarakat non-literasi teknologi dalam memanfaatkan layanan keuangan berbasis digital. Metode yang digunakan berupa pendekatan partisipatif melalui demonstrasi langsung dan praktik berulang yang didukung oleh pendampingan intensif. Hasil kegiatan menunjukkan adanya peningkatan signifikan pada pemahaman konseptual peserta mengenai fungsi dan manfaat aplikasi keuangan digital, disertai dengan peningkatan keterampilan operasional dalam penggunaan fitur-fitur dasar secara mandiri. Dari aspek afektif, terjadi pergeseran sikap dari skeptis menjadi lebih terbuka dan adaptif terhadap teknologi digital. Secara sosial-ekonomi, program ini berkontribusi terhadap peningkatan efisiensi pengelolaan keuangan rumah tangga serta membuka peluang pemanfaatan aplikasi untuk kegiatan ekonomi produktif. Peningkatan aksesibilitas terhadap layanan keuangan digital juga mendorong integrasi peserta ke dalam ekosistem keuangan modern dan memperkuat inklusi keuangan. Namun, hasil evaluasi menunjukkan adanya peningkatan capaian yang signifikan antara kondisi awal dan akhir peserta, meskipun terdapat variasi berdasarkan karakteristik individu. Secara keseluruhan, program ini berhasil mencapai tujuan yang ditetapkan, tidak hanya dalam aspek teknis, tetapi juga dalam membangun kepercayaan diri, kesadaran, dan kesiapan masyarakat untuk beradaptasi secara berkelanjutan dalam era digital.
Digital Marketing Analysis through PPC Advertising Strategies to Improve the Competitiveness of MSMEs Sumarno Sumarno; Fahry Reza
International Journal of Business, Management and Economics Vol. 7 No. 2 (2026): International Journal of Business, Management and Economics
Publisher : Training & Research Institute - Jeramba Ilmu Sukses (TRI-JIS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47747/ijbme.v7i2.3510

Abstract

This study aims to analyze the implementation of Pay-Per-Click (PPC) Advertising through Facebook Ads in improving the competitiveness of Micro, Small, and Medium Enterprises (MSMEs) in Pangkalpinang City and to identify the key factors influencing its effectiveness. This research was conducted in Pangkalpinang City, Bangka Belitung Islands Province using a qualitative case study approach. Data were collected through in-depth semi-structured interviews with 20 MSME actors from various sectors (culinary, crafts, fashion, services), non-participant observation of Facebook Ads Manager activities, and documentation studies. Data analysis was performed using thematic analysis techniques assisted by NVivo 12 software. The study reveals that while MSMEs in Pangkalpinang have adopted Facebook Ads, its effectiveness remains suboptimal due to three main factors: (1) imprecise targeting strategies, with 80% of MSMEs relying only on basic parameters like location (60%) and age (45%), (2) limited creative content production dominated by static images (70%), and (3) weak campaign evaluation practices, with only 35% regularly monitoring Ads Manager. This study is limited to MSMEs in Pangkalpinang City and focuses solely on the Facebook Ads platform. The research also did not quantitatively measure detailed financial aspects such as Return on Investment (ROI). This research contributes to the digital marketing literature, particularly in the context of PPC advertising for MSMEs in developing regions. Practically, it provides guidance for MSME actors, policymakers, and business development institutions in designing effective digital marketing training and mentoring programs.
DIGITAL ACCOUNTING SYSTEM EFFECTIVENESS (DASE) AND DIGITAL ACCOUNTING SYSTEM SUCCESS (DASS) AND CORPORATE GOVERNANCE (CG): A STRUCTURAL EQUATION MODELING APPROACH IN THE HOSPITALITY INDUSTRY Fahry Reza; Beni Ismarizal; Djenni Sasmita; Indah Noviyanti; Novita Herlissha; M. Aries Farhan
Jurnal Interprof Vol 12 No 1 (2026): Jurnal Interprof, April
Publisher : LPPM UNIVERSITAS BINA INSAN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32767/interprof.v12i1.3255

Abstract

Purpose: This study aims to examine the effect of Digital Accounting System Effectiveness (DASE) and Digital Accounting System Success (DASS) on Corporate Governance (CG) in the hospitality industry in Indonesia. Research Methodology: This research was conducted in the hospitality industry (hotels) in Indonesia using a quantitative approach. Data were collected through a structured questionnaire distributed to 200 respondents consisting of hotel managers, accounting/finance staff, and operational employees who use Digital Accounting Systems (DAS). The study employed a cross-sectional survey design. Data analysis was conducted using PLS-SEM. Results: The results show that budgeting system, system quality, information quality, and service quality have a positive and significant effect on corporate governance. Among these variables, service quality is the most dominant factor in improving corporate governance. In contrast, bookkeeping system, AIS security, and IFRS adoption do not have a significant effect on corporate governance in the hospitality context. Conclusions: The study concludes that improvements in corporate governance are more strongly driven by system performance aspects, information quality, service quality, and budgeting practices rather than formal accounting compliance factors. Limitations: The limitations of this study include its focus on the Indonesian hospitality industry and the use of a cross-sectional design, which does not capture changes over time. In addition, the use of self-reported questionnaire data may introduce subjective bias. Contributions: This research contributes to the literature on digital accounting systems and corporate governance by integrating DASE and DASS in the hospitality context. It provides practical implications for hotel managers and policymakers in enhancing corporate governance through improved system quality, information quality, service quality, and budgeting practices.
Co-Authors Bahagia Djenni Sasmita Ersi Sisdianto Farhan, Aries Herlissha, Novita Indah Noviyanti Ismarizal, Beni Retno Triswandari Sumarno sumarno Taswati Nova Wijayaningrum Wellie Sulistijanti