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Penerapan Etika Bisnis Islam dan Prinsip Budaya Bugis Sebagai Strategi Penguatan Karyawan pada CV Surya Indah Group Ayu Puspa Kirana; Aksi Hamzah; Sitti Nikmah Marzuki
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 7 No. 6 (2025): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v7i6.8126

Abstract

This study aims to analyze the implementation of Islamic business ethics and Bugis cultural principles as a strategy for employee empowerment at CV Surya Indah Group in Bone Regency. In today’s highly competitive business environment, empowering employees is a key factor in achieving organizational success, especially when approached through local cultural and spiritual values. This research employs a qualitative descriptive method with a case study approach. Data were collected through in-depth interviews, direct observation, and documentation involving both employees and management. The findings reveal that Islamic business ethics values such as siddiq (honesty), amanah (trustworthiness), tabligh (communicativeness), and fathanah (wisdom) have been internalized in the company’s work culture. Furthermore, Bugis cultural values such as sipakatau (mutual respect), sipakalebbi (mutual honor), and getteng (firmness in principle) strengthen employee loyalty and responsibility toward the organization. The synergy between these religious and cultural values has proven effective in fostering a harmonious work environment, enhancing motivation, and encouraging long-term employee retention. The implication of this study suggests that organizations can sustainably strengthen human resources by integrating local cultural wisdom and Islamic ethics into their employee management strategies.
Pengaruh Testimoni dan Literasi Ekonomi Syariah Terhadap Keputusan Pembelian pada Fifi Shop di Kabupaten Bone Iin Asriani; Aksi Hamzah; Hartas Hasbi
ManBiz: Journal of Management and Business Vol. 4 No. 2 (2025): ManBiz: Journal of Management and Business
Publisher : Institut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/manbiz.v4i2.7255

Abstract

This research aims to test the influence of testimonials and sharia economic literacy on purchasing decisions at the Fifi Shop in Bone Regency. Using quantitative methods, data was obtained from 100 respondents through questionnaires which were analyzed using multiple linear regression. The research results show that testimonials have a significant influence on purchasing decisions, where positive testimonials increase consumers' trust and interest. Sharia economic literacy also has a significant influence, showing that understanding sharia principles such as halal products and Islamic financial management influences consumer preferences in purchasing. These two variables influence purchasing decisions significantly when used together. This study provides practical benefits for business actors to use testimonials as a marketing strategy and increase consumer knowledge about sharia economics when promoting sharia-based goods.