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All Journal JUMAD Journal Management, Accounting, & Digital Business
Muhammad Ilham Mileneo
Universitas Panca Marga
Economics, Econometrics & Finance

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Pengaruh Cross Selling dan Telemarketing Customer Service Terhadap Penjualan Produk Cicil Emas Pada BSI KCP Probolinggo Soetta Muhammad Ilham Mileneo; Khusnik Hudzafidah; Agung Yatiningrum
JUMAD : Journal Management, Accounting, & Digital Business Vol 1 No 6 (2023): JUMAD: December 2023
Publisher : Universitas Panca Marga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51747/jumad.v1i6.1500

Abstract

This research was conducted on BSI KCP Probolinggo Soetta with the aim of knowing the effect of cross selling and telemarketing customer service on sales of gold installment products BSI KCP Probolinggo Soetta. The type of research used is descriptive quantitative, through independent (free) cross selling and telemarketing customer service variables and the dependent variable (tied) sales of gold installment products. The population in this study used were customers at BSI KCP Probolinggo Soetta. Samples were taken as many as 83 customers from a total population of 475. Sampling using incidental sampling technique. The data sources use: (1) primary data, (2) secondary data. Data analysis methods used include: descriptive statistics, validity and reliability testing, classical assumption testing, multiple linear regression, coefficient of determination (R Square) and partial hypothesis testing. The conclusion of the research from the partial test shows that cross selling and telemarketing customer service have an influence on the sale of gold installment products
Co-Authors Agung Yatiningrum Khusnik Hudzafidah