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All Journal Mestaka: Jurnal Pengabdian Kepada Masyarakat
Nadya Puspita Wardhani
Universitas Pembangunan Nasional Veteran Jawa Timur
Agriculture, Biological Sciences & Forestry Humanities Energy Environmental Science Languange, Linguistic, Communication & Media Mechanical Engineering Social Sciences Other

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Strategi Memperkuat Branding Dalam Menghadapi Citra Buruk Perusahaan Pialang (Sosialisasi Ke Masyarakat) Nadya Puspita Wardhani; Sulastri Irbayuni
MESTAKA: Jurnal Pengabdian Kepada Masyarakat Vol. 3 No. 1 (2024): Februari 2024
Publisher : Pakis Journal Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58184/mestaka.v3i1.256

Abstract

This outreach activity to the community aims to build a brokerage company image branding strategy. Brokerage companies often face challenges in maintaining a positive image amidst negative perceptions that arise due to various issues and scandals involving the corporate industry. A bad image of a brokerage company can damage investor confidence and hinder long-term business growth. In Indonesia, there are still many people who do not understand investment principles. Seeing the existing problems, this community service activity provides insight and understanding for the community through training as part of the branding strategy. Participants can also have the opportunity to play golf while sharing. Thus, the insights gained by SSC participants "Sharing Cari Cuan" are not only material on how to invest, but also get other experiences from community service activities carried out.
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