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All Journal Mestaka: Jurnal Pengabdian Kepada Masyarakat
Wahyu Retno Sari
Universitas Islam Raden Rahmat
Agriculture, Biological Sciences & Forestry Humanities Energy Environmental Science Languange, Linguistic, Communication & Media Mechanical Engineering Social Sciences Other

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Prosedur Pendaftaran Merek Usaha Mikro Di Dinas Koperasi Dan Usaha Mikro Kabupaten Malang Ilmi Nafiatul Amala; Wahyu Retno Sari; Mochamad Ali Septia Rozikin; Indra Luqmana; Yenie Eva Damayanti
MESTAKA: Jurnal Pengabdian Kepada Masyarakat Vol. 3 No. 2 (2024): April 2024
Publisher : Pakis Journal Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58184/mestaka.v3i2.332

Abstract

Micro, Small and Medium Enterprises (MSMEs) play an important role in driving the Indonesian economy. However, many MSMEs do not understand the importance of business legality and trademark registration. This can hinder their business development and access to capital. To overcome this problem, the Cooperatives and Micro Enterprises Office of Malang Regency conducted socialization and consultation on trademark registration procedures for MSMEs. Socialization is carried out face-to-face using PowerPoint presentations to explain the process of trademark registration and the benefits of owning a brand. Followed by individual consultations to help MSMEs. The success of the activity is measured through questionnaires before and after the activity to assess the understanding of MSMEs. The trademark registration process for MSMEs includes verification of availability, submission of applications to the Directorate General of Intellectual Property, completion of requirements, and waiting for announcement. Brands are very important for MSMEs because they facilitate product identification, protect product characteristics, create a company image, and attract loyal customers. Therefore, socialization regarding business legality and brand interests needs to continue to be carried out to help the growth of MSME businesses.
Co-Authors Ilmi Nafiatul Amala Indra Luqmana Mochamad Ali Septia Rozikin Yenie Eva Damayanti