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All Journal Palakka : Media and Islamic Coummunication Sureq: Jurnal Pengabdian Masyarakat Berbasis Seni dan Desain
Hayana Hayana
IAIN Parepare
Religion Arts Humanities Education Languange, Linguistic, Communication & Media Social Sciences

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PENGEMBANGAN BRANDING DAN TEKNOPRENEUR PENGOLAHAN KOPI KELOMPOK WANITA TANI DI DUSUN ANGIN ANGIN DESA LATIMOJONG Nurhakki Nurhakki; Ahmad Sultra Rustan; Muhammad Jufri; Hayana Hayana
Sureq: Jurnal Pengabdian Masyarakat Berbasis Seni dan Desain Vol 2, No 2 (2023): Juli-Desember
Publisher : Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26858/srq.v2i2.58729

Abstract

Perkembangan media digital membuka peluang bagi pengembangan usaha termasuk daerah pedesaan. Penetrasi informasi berbasis digital menjadi saluran akses informasi yang bermanfaat ditengah kesulitan trasnportasi. Pengabdian ini sebagai upaya pemberdayaan masyarakat dengan pendekatan Asset-based Community Development (ABCD). Pendekatan ini merupakan pemberdayaan perempuan sesuai dengan aset yang dimiliki. Kelompok Wanita Tani Dusun Angin Angin Desa Latimojong memiliki aset hasil Perkebunan yakni kopi arabika. Tujuan pengabdian ini adalah meningkatkan kemampuan perempuan dalam menggunakan media digital agar dapat mendorong lahirnya kreativitas dan sikap entrepreneur perempuan petani dengan menggunakan informasi digital sebagai bahan informasi, belajar, motivasi, dan inspirasi dalam memulai usaha pengolahan kopi. Hasil pengabdian prodi yaitu: (1) menghasilkan hasil olahan kopi bubuk dengan merek Baper coffe, (2) menghasilkan olahan kopi berupa pengharum mobil dengan memanfaatkan sisa sortiran kopi yang tidak layak konsumsi dengan merek Kato. (3) pertemuan rutin kelompok mitra dampingan dengan pengajian dan kajian rutin setiap pekan pada hari jumat. Penguatan keberadaan kelompok tani melalui kegiatan keagamaan bersinergi dengan usaha pengolahan kopi yang diharapkan dapat meningkatkan kesejahteraan perempuan petani kopi.
The Communication Crisis of Restoring the Reputation of Indonesian National Police Post the Murder of Brigadier Josua on Online Media. Nurhakki Nurhakki; Hayana Hayana; Waliyuddin Waliyuddin
Palakka : Media and Islamic Communication Vol. 4 No. 2 (2023): Media and Islamic Communication
Publisher : State Islamic Institute of Bone, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30863/palakka.v4i2.5550

Abstract

Crisis communication is a strategy for managing crisis situations through the process of sending and receiving information during or after a crisis event with the aim of managing the situation, minimizing damage, and ensuring the safety of the people involved, or victims. The leadership of the National Police institution has an important role in carrying out crisis communications as a communicator in improving the organization's reputation. The scandal, which was not carried out institutionally, but involved the involvement of high-ranking police officials and a number of other police officers, caused the reputation of the police organization to experience the threat of a crisis of public distrust. Law enforcement agencies that are actually faced with violations of the law are demanded by both the families of victims and the public that police agencies prioritize transparency, accountability and justice in resolving cases. The three stages of the press conference as a form of conveying the National Police Chief's crisis communication were chosen for analysis, namely the press conference held on August 4, 9 and 25 2022. Based on the content analysis, it was concluded that the most highlighted messages were relevant messages, messages emphasizing credibility, and statements. ongoing process. Meanwhile, the Timely message and messages of empathy for victims were not highlighted in the National Police Chief's press conference to show that empathy is an important thing in the National Police Chief's crisis message.
Co-Authors Ahmad Sultra Rustan Muhammad Jufri Nurhakki Nurhakki Nurhakki Nurhakki Waliyuddin Waliyuddin