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All Journal Jurnal Ilmu Komunikasi Progressio
Rizki Ardhi Rahma
Universitas Amikom Purwokerto
Languange, Linguistic, Communication & Media Social Sciences

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STRATEGI DIFUSI INOVASI PUSKESMAS PURWOKERTO UTARA 2 DALAM DISEMINASI PROGRAM ANTENATAL CARE TERPADU Rizki Ardhi Rahma; Prita Suci Nurcandrani; Pundra Rengga Andhita
Jurnal Ilmu Komunikasi PROGRESSIO Vol 4, No 2 (2023): September
Publisher : Jurnal Ilmu Komunikasi PROGRESSIO

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52429/progressio.v4i2.1185

Abstract

Purwokerto Utara 2 Health Center is carrying out audiovisual innovations by using Instagram and TikTok as a means of disseminating integrated antenatal care checks with the aim of reducing stunting rates and supporting a demographic bonus in 2045. What time is needed and what is the social system like. This research is based on the theory of Everett M. Rogers which discusses innovation, communication channels, time, social systems, sociotechnology models, health communication, and new media. Therefore used descriptive qualitative analysis with observation, interviews, and documentation. The results show that the innovations carried out by Puskesmas 2 Purwokerto Utara are going well. Acceptance of the innovation took 3 months, but further efforts are still needed. Of the 7 selected informants, 6 accepted and 1 rejected the innovation because of the social norms they adhered to.
Co-Authors Nurcandrani, Prita Suci Pundra Rengga Andhita