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All Journal KREATIF: Jurnal Pengabdian Masyarakat Nusantara KREATIF: Jurnal Pengabdian Masyarakat Nusantara Jurnal Ekonomi dan Bisnis (Jebi)
Devi wardiyanti
Institut Teknologi dan Bisnis Banten
Economics, Econometrics & Finance Education Engineering Health Professions Law, Crime, Criminology & Criminal Justice Social Sciences

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Pemberdayaan Masyarakat Melalui Pengembangan Bisnis Dengan Pemanfaatan Sampah Muhammad Mudzakkir; Anthonius Prahendratno; Dendi Afrizal; Neneng Mulyaningsih; Devi wardiyanti
KREATIF: Jurnal Pengabdian Masyarakat Nusantara Vol. 4 No. 1 (2024): Maret : Jurnal Pengabdian Masyarakat Nusantara
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/kreatif.v4i1.2972

Abstract

Waste is a common problem in the community. Especially in the Kebonratu village community. The lack of education about business development using waste in Kebonratu Village has made people indifferent to the waste in the environment. Where the existence of waste management activities can become a selling point that benefits the community itself. And another benefit of community empowerment through business development by utilizing waste is that most of the waste comes from household waste, which can reduce the volume of waste which has the potential to cause slums and environmental pollution which causes the environment to become unhealthy and dirty. Based on the results of interviews with the Kebonratu village head, there are several community problems related to the waste problem, meaning the lack of public education regarding business development using waste. Waste management through recycling activities to reuse organic waste so that it has selling value.
Pemberdayaan Masyarakat Melalui Pengembangan Bisnis Dengan Pemanfaatan Sampah Muhammad Mudzakkir; Anthonius Prahendratno; Dendi Afrizal; Neneng Mulyaningsih; Devi wardiyanti
KREATIF: Jurnal Pengabdian Masyarakat Nusantara Vol. 4 No. 1 (2024): Maret : Jurnal Pengabdian Masyarakat Nusantara
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/kreatif.v4i1.2972

Abstract

Waste is a common problem in the community. Especially in the Kebonratu village community. The lack of education about business development using waste in Kebonratu Village has made people indifferent to the waste in the environment. Where the existence of waste management activities can become a selling point that benefits the community itself. And another benefit of community empowerment through business development by utilizing waste is that most of the waste comes from household waste, which can reduce the volume of waste which has the potential to cause slums and environmental pollution which causes the environment to become unhealthy and dirty. Based on the results of interviews with the Kebonratu village head, there are several community problems related to the waste problem, meaning the lack of public education regarding business development using waste. Waste management through recycling activities to reuse organic waste so that it has selling value.
PEMANFAATAN MEDIA SOSIAL TIKTOK UNTUK PEMASARAN BISNIS DIGITAL SEBAGAI MEDIA PROMOSI Deden Sunandar; Devi Wardiyanti
Jurnal Ekonomi dan Bisnis Vol. 2 No. 10 (2025): JEBI: Jurnal Ekonomi dan Bisnis
Publisher : CV. Adiba Aisha Amira

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Nowadays, people use TikTok as a creative means to convey various information. The aim of this research is to identify how @institut_banten utilizes TikTok in marketing their digital business. This research uses a qualitative observation method with a descriptive approach, as well as data collection techniques through interviews and documentation. Data analysis was carried out after data collection through interviews and then stored in depth in documentation. Observation results show that @institut_banten has used social media, especially Instagram, to promote their business, which has had an impact on increasing the number of followers and increasing awareness of their products. Apart from Instagram, TikTok accounts are also used as a promotional tool to attract customers on social media, which has the potential to increase their monthly income.
Co-Authors Anthonius Prahendratno Deden Sunandar Dendi Afrizal Muhammad Mudzakkir Neneng Mulyaningsih