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This Author published in this journals
All Journal Journal of General Education and Humanities Journal of Pragmatics Research
Haryati
Universitas Pamulang
Humanities Education Languange, Linguistic, Communication & Media Mathematics Social Sciences Other

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Beauty Construction on Clean&Clear Foaming Face Wash Video Advertisement: A Semiotic Analysis Haryati; Deni Apriadi
Journal of Pragmatics Research Vol. 6 No. 1 (2024): Journal of Pragmatics Research
Publisher : UIN Salatiga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18326/jopr.v6i1.1-16

Abstract

The study attempts to explain and describe the semiotic process and the stereotype about beauty construction in video advertisements. A triadic meaning of semiotics is used to identify and analyze the data, focusing on representamen, object, and interpretant. In addition, this study also uses the theory of beauty stereotypes to identify cultural conflicts in the form of beauty construction in society. The method of this study is descriptive qualitative because the writer collected the data in the form of written words, which produces descriptive information. There are sixteen pictures captured from the "Gak Perlu Curi-curi Lagi Cek" – Clean&Clear Foaming Face Wash video advertisement that was analyzed in this study. The research found that the semiotic elements consisting of representamen, objects, and interpretants appeared in the Clean & Clear video ads. The interpretation of signs in this study shows that women are trapped in a dilemmatic beauty construction where physical appearance is an absolute beauty concept for women. Beauty becomes a stereotype because of the construction made by the advertising media that requires women to have perfect physical appearances: smile, confidence, genetically colored skin, clean, without blemishes and acne.
University Students’ Perceptions of Social Factors Influencing English Writing in Jakarta and South Tangerang Haryati
Journal of General Education and Humanities Vol. 5 No. 5 (2026): October
Publisher : MASI Mandiri Edukasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58421/gehu.v5i5.2115

Abstract

This study explores the social factors influencing university students’ English writing achievement in Jakarta and Tangerang Selatan, along with students’ perceptions of how these factors affect their writing performance. Employing a mixed-methods descriptive design, the research combines a survey of 100 English Education students across two universities with semi-structured interviews involving a sub-sample of 12 students to gain deeper insights. Data were collected using Likert-scale questionnaires to identify key social factors and analyzed descriptively, supported by qualitative thematic analysis of the interview transcripts. The findings reveal that students perceive several key social dimensions as influential to their writing development, including sociolinguistic background, socio-economic status and access to literacy resources, engagement with social media and online communities, the lecturer’s role and academic environment, family support, and peer dynamics. Moreover, these social factors present both opportunities and challenges for students’ writing proficiency. On one hand, social interactions enable students to model essay structures, exchange ideas, and learn proper mechanics, citations, and references. On the other hand, students face notable hurdles, such as difficulty accepting critique from peers and instructors, limited guidance due to large class sizes, and challenges in synthesizing expert ideas with their own understanding. Overall, the study underscores the need for targeted instructional support and improved feedback mechanisms in higher education writing contexts.
Co-Authors Deni Apriadi