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ANALISIS STRATEGI PEMASARAN WORD OF MOUTH STTKD TRAINING CENTER YOGYAKARTA Yunus Purnama
Jurnal Manajemen Dirgantara Vol 16 No 2 (2023): Jurnal Manajemen Dirgantara, Desember 2023
Publisher : Sekolah Tinggi Teknologi Kedirgantaraan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56521/manajemen-dirgantara.v16i02.1030

Abstract

Strategi pemasaran Word of Mouth disebut juga komunikasi mulut ke mulut merupakan proses pemberian rekomendasi dari pelanggan terhadap suatu produk atau jasa. Strategi ini membantu perusahaan menguatkan kepercayaan di mata pelanggan serta memiliki biaya yang relatif rendah. STTKD Training Center sebagai lembaga pendidikan dan pelatihan penerbangan yang menawarkan program-program lisensi yang diakui, perlu mengembangkan strategi agar dapat terus menarik peserta pelatihan secara konsisten. Penelitian ini bertujuan untuk mengetahui jenis-jenis Word of Mouth dan indikator Word of Mouth di STTKD Training Center. Metode kualitatif digunakan dalam penelitian ini. Teknik pengambilan data menggunakan wawancara, observasi dan dokumentasi. Data kemudian direduksi, disajikan dan ditarik kesimpulan. Berdasarkan hasil penelitian dapat disimuplkan strategi pemasaran Word of Mouth STTKD Training Center Yogyakarta sebagai berikut: 1. Jenis-jenis Word of Mouth yang terdiri dari Organic Word of Mouth dan Amplified Word of Mouth telah ada di STTKD Training Center. Organic Word of Mouth menunjukkan adanya kepuasan dari pelanggan STTKD Training Center yang meliputi perserta pelatihan, alumni pelatihan, orang tua peserta, guru asal sekolah peserta dan kolega terhadap pelayanan pendidikan dan pelatihan STTKD Training Center. Pelanggan tersebut secara alami merekomendasikan STTKD Training Center kepada teman atau relasi. Amplified Word of Mouth pada STTKD Training Center menunjukkan bahwa upaya sengaja yang dilakukan oleh tim marketing STTKD Training Center yaitu pembicaraan yang dimulai oleh kampanye yang disengajakan untuk membuat orang-orang berbicara dan merekomendasikan kepada teman atau relasinya. 2. Indikator Word of Mouth di STTKD Training Center dapat disimpulkan memenuhi semua indikator yakni adanya kemauan konsumen dalam membicarakan hal-hal positif tentang kualitas pelayanan dan produk kepada orang lain, rekomendasi jasa dan produk perusahaan kepada orang lain dan dorongan terhadap teman atau relasi untuk melakukan pembelian terhadap produk dan jasa perusahaan.
Analisis Kinerja Personil Apron Movement Control Dalam Meningkatkan Keselamatan Penerbangan Kualanamu Medan Wiliam Kalep Barimbing; Yunus Purnama
Jurnal Mahasiswa Kreatif Vol. 1 No. 5 (2023): September : Jurnal Mahasiswa Kreatif
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59581/jmk-widyakarya.v1i5.1137

Abstract

Apron Movement Control adalah unit yang bertanggung jawab untuk mengatur dan mengawasi semua kegiatan di apron mulai dari penempatan pesawat (parking), mengawasi proses pengisian bahan bakar untuk pesawat, mengawasi proses bongkar muat barang di pesawat, manuver kendaraan di apron, menertibkan staf yang bekerja di darat (apron) dan memberikan perizinan kendaraan yang beroperasi di apron. Penelitian ini menggunakan pendekatan penelitian kualitatif. Menurut Sugiyono (2019) metode penelitian kualitatif adalah metode penelitian yang berlandaskan pada filsafat post positivisme, digunakan pada kondisi obyek yang alamiah, (sebagai lawannya eksperimen) dimana peneliti sebagai instrumen kunci, teknik pengumpulan data dilakukan secara triangulasi (gabungan), analisa data bersifat induktif/kualitatif, dan hasil penelitian kualitatif lebih menekankan makna dari pada generalisasi. Penggunaan pendekatan kualitatif ini dimaksudkan untuk memperoleh gambaran terhadap analisis kinerja unit Apron Movement Control Dalam Meningkatkan Keselamatan Di Bandar Udara Internasional. Penelitian ini berjudul Analisis Kinerja Personil Apron Movement Control Dalam Meningkatkan Keselamatan Penerbangan Di Bandar Udara Internasional Kualanamu Medan yang telah dilaksanakan pada tanggal 03 Agustus – 03 Oktober 2022 di Unit AMC (Apron Movement Control) Bandar Udara Internasional Kuanalamu Medan. Seperti yang kita ketahui keselamatan penerbangan sangat penting di tingkatkan, agar seluruh pergerakan di sisi udara terhindar dari hal yang tidak diinginkan. Sesuai dengan permasalahan yang sebelumnya hasil penelitian ini merupakan hasil observasi yang dilakukan secara langsung oleh peneliti terhadap kinerja personil di unit AMC (Apron Movement Control) Bandar Udara Internasional Kualanamu Medan.
Analisis Kinerja Petugas Airport Operation Landside Dan Terminal (Aolt) Dalam Menunjang Kegiatan Inspeksi Fasilitas Di Bandar Udara Internasional Adisutjipto Yogyakarta Ridho Fahrul Rozi Permana; Yunus Purnama
Intellektika : Jurnal Ilmiah Mahasiswa Vol. 2 No. 3 (2024): Mei : Jurnal Ilmiah Mahasiswa
Publisher : STIKes Ibnu Sina Ajibarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59841/intellektika.v2i3.1263

Abstract

Airport Operation Landside and Terminal (Aolt) officers still often find field inspections and find findings stating that the facilities in the airport terminal area are functioning normally, the facilities are normal and the toilets are clean and fragrant and dry, all findings are documented to be reported and repairs are carried out by the relevant units to carry out checks and all activities and findings regarding damage to facilities are reported in the manual log book recording and the my inspection application. This researcher aims 1). Knowing the performance of AOLT officers at Adisutjipto Yogyakarta International Airport.2). Find out what the role of officers is in inspecting facilities at the Yogyakarta Adisutjipto International Airport terminal. 3). Knowing the efforts of AOLT officers in overcoming obstacles to inspection of facilities at Adisutjipto International Airport. This research uses qualitative methods. Research subjects and objects, researchers are supported by data collectors using observation methods, interview methods, and documentation methods with supporting documents at the Airport Operation Landside and Terminal (Aolt) units to answer the research problem formulation, the researchers carried out 3 stages of data analysis techniques consisting of data reduction, data presentation, and conclusions and verification. The results of this research show that 1) AOLT officers have compliance with good inspection procedures, adequate abilities in identifying problems, and effective reporting and communication processes, 2) Airport Operation Lanside and Terminal officers at Adisutjipto Yogyakarta International Airport have a major role in monitoring facility conditions, reporting findings, corrective actions, and coordinating with related parties. 3) In handling facilities, the solutions implemented must focus on expanding facilities, regular maintenance, improving services, and collaborating with related parties. In this way, airport toilets can become more comfortable facilities and meet higher standards.
Pengaruh Harga Tiket Online dan Pelayanan Terhadap Keputusan Pembelian Tiket Maskapai Garuda Indonesia Pada Mahasiswa di Yogyakarta Anggia Caroline Br Simanjuntak; Yunus Purnama
Jurnal Publikasi Ilmu Manajemen Vol. 4 No. 2 (2025): Juni: Jurnal Publikasi Ilmu Manajemen
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jupiman.v3i3.4290

Abstract

The advancement of information technology and the internet has enabled the emergence of various online ticket booking platforms, providing users with a convenient and efficient way to purchase flight tickets. This research aims to analyze and determine the extent of the influence of online ticket prices and service quality on the ticket purchasing decisions for Garuda Indonesia. This study employs a quantitative method with data collection techniques obtained directly through observation, documentation, and questionnaire distribution, targeting 200 undergraduate students in the Yogyakarta province from December 2023 to January 2024. The t-test results indicate that the ticket price variable (HT) has a significant impact on the ticket purchasing decision (KPM) for Garuda Indonesia among students in Yogyakarta, as evidenced by a t-value of 2.026 with a significance value (Sig.) of 0.044. The partial test results also show that service quality (KPY) has a very significant impact on the ticket purchasing decision (KPM) for Garuda Indonesia among students in Yogyakarta, with a t-value of 6.448 and a significance value (Sig.) of 0.000. The findings reveal that both ticket price and service quality significantly influence the ticket purchasing decisions for Garuda Indonesia, with service quality having a greater impact.
Pengaruh Kualitas Pelayanan Petugas Check-in Counter Terhadap Kepuasan Penumpang Super Air Jet di Bandar Udara Internasional Sultan Aji Muhammad Sulaiman (SAMS) Sepinggan Balikpapan I Dewa Ayu Thiasita Pitaloka; Yunus Purnama
Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan Vol. 3 No. 1 (2025): FEBRUARI : Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/maeswara.v3i1.1651

Abstract

The aviation industry in Indonesia has experienced rapid growth in line with the increasing demand for air transportation. One of the key aspects of airline service is the check-in process, which serves as the first interaction between passengers and the airline and plays a role in shaping the customer experience. This study aims to analyze the impact of check-in counter service quality on passenger satisfaction with Super Air Jet at Sultan Aji Muhammad Sulaiman (SAMS) Sepinggan International Airport, Balikpapan. This research employs a quantitative approach using a survey method, involving 100 passenger respondents who have used Super Air Jet at least once and are aged between 17 and 40 years. The survey was conducted at Sultan Aji Muhammad Sulaiman (SAMS) Sepinggan International Airport, Balikpapan. Data analysis was performed using validity tests, reliability tests, classical assumption tests, simple linear regression, T-tests, and the coefficient of determination (R²). The results of the study indicate that the quality of check-in counter service has a positive and significant impact on passenger satisfaction. The simple linear regression test shows a regression coefficient value of 0.351 with a correlation value of 0.942. Additionally, the T-test results show a calculated t-value of 20.931, which is greater than the critical t-value of 1.660, with a significance level of 0.000 < 0.05, thereby supporting the research hypothesis. Based on these findings, it can be concluded that improving service quality at the check-in counter plays a crucial role in enhancing passenger satisfaction.
Penggunaan Impor Sementara (Temporary Import) Menggunakan Ata Carnet Dalam Import Cargo MotoGP di Terminal Cargo Bandar Udara Internasional Zainuddin Abdul Madjid Lombok Eka Ramdani Putra; Yunus Purnama
Lokawati : Jurnal Penelitian Manajemen dan Inovasi Riset Vol. 3 No. 2 (2025): Jurnal Penelitian Manajemen dan Inovasi Riset
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/lokawati.v3i2.1654

Abstract

MotoGP is an international motorcycle racing event that attracts global attention and impacts various sectors, including the logistics sector. One important aspect of the MotoGP event is temporary imports, such as motorcycles, spare parts, and supporting equipment. This study aims to explore how to handle temporary imports using ATA Carnet in MotoGP cargo imports and identify challenges and solutions during the MotoGP cargo handling process. The method used is qualitative, with primary data obtained through observations and interviews, and secondary data from written sources, films, images, and monumental works. The data analysis techniques applied include data reduction, data presentation, and drawing conclusions, with data validity tested using triangulation techniques and sources. The study results show that handling MotoGP cargo with temporary import status differs from general cargo, as it involves customs procedures and requires special documents such as ATA Carnet, Customs Notification of Special Economic Zones (PPKEK), and Temporary Import Permits for exemption from entry fees. The handling process must be performed quickly to save time, given the limited period for temporary imports before re-export. However, Customs personnel still face challenges related to the attachment of customs seals, so the company needs to evaluate the recruitment and training processes of workers. The solution is coordination between PT. Angkasa Pura Logistics and Customs for the addition of officers.
Pengawasan Fasilitas Dengan Metode MBO (Management By Objectives) Di Area Apron Pada PT. Angkasa Pura I Bandar Udara Internasional Yogyakarta. Neng Winda; Yunus Purnama
Journal of Creative Student Research Vol. 1 No. 3 (2023): Juni : Journal of Creative Student Research
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jcsrpolitama.v1i3.1709

Abstract

The supervision carried out by AMC is for all movements on the apron during take off and landing. The purpose of this study was to determine the performance evaluation of the apron movement control (AMC) unit in monitoring facilities in the apron area, constraints on facilities in the apron area, and solutions to constraints on facilities in the apron area at PT. Angkasa Pura I Yogyakarta International Airport. This research was conducted for 1 month, namely in March 2023 which was conducted at Yogyakarta International Airport, this research is a qualitative research. Primary data obtained directly by observation and interviews. Secondary data obtained indirectly through documentation, literature and company data. Data collection techniques using observation methods, semi-structured interviews, and documentation. The results of the research were tested for the validity of the data using source, technique, and time triangulation. The result of the study is the evaluation of the performance of the AMC unit in monitoring facilities in the apron area using the MBO (Management by Objectives) method based on planning, monitoring and review. There are several problems with facilities in the apron area such as aviobridge 4C, 8A and 8C are damaged, aviobridge 4C slowdown is too slow, GSE is parked in No Parking Area (NPA), there is no Equipment Parking Area (EPA) marking, GSE is parked below fixbridge, CCTV error/connection to server fails, and CCTV is blurry if the weather is rainy. Some of the solutions for the problem facilities in the apron area are waiting for spare parts, coordinating with the mechanical unit, reprimanding and ordering groundhandling to move the GSE, reporting EPA markings to be added, and reporting to the ICT unit.
Pengaruh Aksesibilitas Unit Lost And Found terhadap Kepuasan Penumpang PT. Gapura Angkasa di Bandar Udara Sultan Thaha Syaifuddin Jambi Siti Nur Cahyanti; Yunus Purnama
Profit: Jurnal Manajemen, Bisnis dan Akuntansi Vol. 4 No. 2 (2025): Profit : Jurnal Manajemen, Bisnis dan Akuntansi
Publisher : UNIVERSITAS MARITIM AMNI SEMARANG

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58192/profit.v4i2.3390

Abstract

Accessibility of lost and found units has a significant effect on passenger experience and their perception of airport services. In situations of lost or left behind items, passenger satisfaction is influenced by ease of access to services, including strategic location, clarity of information, and efficiency of reporting and retrieval processes. This study aims to measure the effect of accessibility of lost and found units on passenger satisfaction and the level of satisfaction at PT Gapura Angkasa, Sultan Thaha Saifuddin Jambi Airport, using the Customer Satisfaction Index (CSI) method. This quantitative study took place from August 1 to September 30, 2024, with a population of around 45 passengers per month. The sample consisted of passengers aged at least 17 years who used the lost and found services of Garuda Indonesia and Citilink airlines. Data collection techniques were carried out through the distribution of questionnaires and surveys. This study found that the t-test showed a significance of 0.002 <0.05 and t count 3.292> t table 2.024, so the alternative hypothesis (Ha) was accepted. This means that there is a positive influence between the accessibility of lost and found units and passenger satisfaction of PT Gapura Angkasa at Sultan Thaha Syaifuddin Airport, Jambi; the better the accessibility, the higher the passenger satisfaction. The level of passenger satisfaction was recorded as very high, with a Customer Satisfaction Index (CSI) of 97.45%. However, there needs to be improvement in several aspects, such as the activeness of information officers, ease of reporting procedures, and the number of staff, to maintain service quality and improve passenger satisfaction.
Pengaruh Kepemimpinan Terhadap Motivasi Kerja Karyawan Airport Operation Landside & Terminal (AOLT) di PT Angkasa Pura I Bandar Udara Sultan Aji Muhammad Sulaiman Sepinggan Balikpapan Melisa Yolanda Evrillya. S; Yunus Purnama
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 6 No. 5 (2025): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v6i5.7210

Abstract

Foreign Object Debris or FOD is a foreign object that has the potential to pose a hazard to Effective leadership plays a pivotal role in motivating employees to perform optimally within an organization. Leaders who are creative and innovative can significantly influence their subordinates to achieve organizational objectives, as well as provide motivation that encourages active participation. Work motivation refers to the internal drive that influences an individual's effort, persistence, and determination in completing tasks. The purpose of this study is to examine the impact of leadership on the work motivation of employees at the Airport Operation Landside & Terminal (AOLT) division of PT Angkasa Pura I Sultan Aji Muhammad Sulaiman Sepinggan Airport in Balikpapan. This research was conducted from August 1 to December 19, 2024, using a quantitative approach. The population of this study consisted of 30 employees from AOLT, selected through non-probability sampling. The data collected were analyzed using SPSS software, applying simple linear regression analysis, T-tests, and coefficient of determination tests. The findings indicate that leadership has a significant effect on employee work motivation. This is supported by a significance value of 0.000, which is less than 0.05, suggesting a positive impact. The magnitude of leadership's influence on work motivation is further demonstrated by a coefficient of determination (R²) value of 58.3%, which reflects the extent to which leadership contributes to enhancing employee work motivation.