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All Journal JURNAL KEPEMIMPINAN DAN PENGURUSAN SEKOLAH Journal of English Language Teaching and Literature (JELITA)
Andang Saehu
Universitas Islam Negeri Sunan Gunung Djati Bandung, Indonesia
Arts Education Languange, Linguistic, Communication & Media

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The Washback Effect of The English National Examination Toward English Teachers, Students, Stakeholders and Parents Asep Dadi; Karnedi Karnedi; Andang Saehu
Jurnal Kepemimpinan dan Pengurusan Sekolah Vol. 9 No. 3 (2024): Regular Issue
Publisher : STKIP Pesisir Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34125/jkps.v9i3.597

Abstract

This research was conducted to measure the washback effect on students, English teachers, stakeholders, and parents of students from the implementation of the National Examination. This research study is a qualitative research design; Data collection techniques in this study were interviews and questionnaires. The results of this study are that the English National Examination have a negative effect rather than a positive effect. The method teachers have used in the teaching and learning process, focusing on preparation for the English National Examination, tends to emphasize reading skills and override other English skills. Then students facing the National Examination tend to be divided into several groups; some relax without studying, but some students feel worried and afraid of being unable to pass the National Examination. National Examination activities for schools certainly impact many things, especially facilities and infrastructure that must be prepared as well as possible by schools so that the National Examination can run well. For parents of students, National Examination activities also affect the pattern of education at home; parents must provide more understanding and advice to their children to study more seriously.
Semiotic Analysis of the Advertisement “iPhone 15 Face ID” Using Peirce’s Theory Fairuz Khalisha; R. Myrna Nur Sakinah; Andang Saehu
JELITA Vol 6 No 1 (2025): Journal of English Language Teaching and Literature (JELITA)
Publisher : Universitas Muhammadiyah Barru

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56185/jelita.v6i1.884

Abstract

This research aimed at analyzing how Apple’s Face ID technology is represented in the advertisement “iPhone 15 Face ID” using Charles Sanders Peirce’s semiotic theory. This study highlights how Peirce’s semiotic elements—icon, index, and symbol—are employed to emphasize privacy, personalization, and innovation in the iPhone 15 advertisement. Utilizing a constructivist methodology and qualitative research, this study focused on the visual, linguistic, and contextual components of the advertising and used the coding method for data analysis. The analysis focuses on how the advertisement leverages these elements to position Face ID not just as a security feature, but as an integral part of a personalized and private user experience. The findings contribute to a deeper understanding of how semiotics are employed in contemporary advertising to shape consumer perceptions of technology. The advertisement’s narrative shows that the others failing to access the device, highlighting its advanced security features. The rightful owner’s success reinforces the technology’s precision and the importance of privacy in modern society.
Co-Authors Asep Dadi Fairuz Khalisha Karnedi Karnedi Sakinah, R Myrna Nur