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All Journal Jurnal Pengabdian Masyarakat KREATIF: Jurnal Pengabdian Masyarakat Nusantara Jurnal Visi Manajemen (JVM) Ekomania Transformasi Masyarakat : Jurnal Inovasi Sosial dan Pengabdian
Iin Dyah Indrawati
Unknown Affiliation
Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Public Health Social Sciences Other

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Sosialisasi Berorganisasi dengan Mengadopsi Gaya Kepemimpinan Melayani (Servant Leadership) Grace Maria Fitricia; Faizal Rizky Yuttama; Iin Dyah Indrawati
KREATIF: Jurnal Pengabdian Masyarakat Nusantara Vol. 4 No. 2 (2024): Juni : Jurnal Pengabdian Masyarakat Nusantara
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/kreatif.v4i2.3635

Abstract

Abstract. People in organization surely will face the dynamics of relationship between the member of oragnizations and need a good interpersonal and good communication between each member to work together, make a teamwork for running the work programs in each of team or division existing in organization. Good communication built can’t be separated from the leadership style of the leaders in organization. The leaders have to apply the effective leadership approach to communicate the vision and mission which will be achieved by organization, delegating task, teamwork with members and empower the organizational members. Servant leadership style is a leadership approach that fit to be applied in organization. The purpose to held this socialization is to invest the servant leadership style in college students in managing organizations and later for the long term purpose is to be practiced when entering the business work or entrepreneurship world.
ANALISIS PERHITUNGAN BIAYA HARGA POKOK PRODUKSI PADA UMKM HEALTHY FOOD PURWOKERTO Faizal Rizky Yuttama; Iin Dyah Indrawati
Ekomania Vol. 11 No. 2 (2024): Desember 2024
Publisher : Ekomania

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29062/ekomania.v11i2.100

Abstract

The total costs associated with a product, including raw material costs, direct labor costs, and manufacturing overhead, are consolidated to form the cost of goods manufactured (COGM), which serves as a basis for business owners to determine the selling price of products offered to consumers. This study aims to assist the micro, small, and medium enterprise (MSME) Healthy Food in calculating its total production costs. The data in this research were analyzed using a descriptive quantitative approach. In other words, the data analysis provides recommendations to create a more efficient COGM. A single production sample of 30 pieces of Healthy Food products was completed in one day. The study highlights the critical role of employing the COGM method in calculating production costs for MSMEs to set competitive selling prices. By accurately understanding production costs, Healthy Food MSME can establish appropriate pricing, enhance profitability, and make strategic decisions in business management.
Pemberdayaan Mahasiswa Wirausaha Melalui Digitalisasi dan Penguatan Kapasitas Bisnis Berkelanjutan Puspita Lianti Putri; Iin Dyah Indrawati
Transformasi Masyarakat : Jurnal Inovasi Sosial dan Pengabdian Vol. 2 No. 2 (2025): April: Transformasi Masyarakat : Jurnal Inovasi Sosial dan Pengabdian
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/transformasi.v2i2.1954

Abstract

This community service program aims to empower student entrepreneurs through digitalization and strengthening sustainable business capacity. The activities are comprehensively designed with a participatory and experiential learning approach, so that participants not only understand the concepts theoretically but also are able to apply them practically. The program consists of various activities, such as interactive workshops on digital marketing and sustainable business models, business clinics to analyze current business problems, digitalization simulations using online platforms, individual mentoring sessions by business practitioners, and presentations of business plans developed by each participant. A total of 30 students from various study programs were actively involved and demonstrated high enthusiasm throughout the process. A total of 30 students from various study programs were actively involved and demonstrated high enthusiasm throughout the process. Program evaluation was conducted through observation, questionnaires, and assessments of the developed digital action plans. The evaluation results showed significant improvements in cognitive aspects (understanding of digitalization concepts, sustainable business models, and digital marketing strategies), affective (interest and commitment to business development), and application (the ability to develop and present innovative business plans relevant to digital challenges). Ninety percent of participants were able to develop digital action plans that encompassed the use of social media, e-commerce, digital payment systems, and technology integration in business operations. Furthermore, the program encouraged collaboration among students in building business networks and young entrepreneur communities. Positive participant feedback demonstrated that the participatory approach and hands-on practice were effective in increasing student motivation and readiness to face business challenges in the digital era. The program has proven effective in enhancing students' entrepreneurial competencies and fostering an adaptive business mindset.
Mendorong Keunggulan Bersaing melalui Integrasi Strategi Bisnis Hijau dan Pemasaran Berkelanjutan: Studi pada UMKM Fesyen di Kabupaten Banyumas Puspita Lianti Putri; Iin Dyah Indrawati
Jurnal Visi Manajemen Vol. 11 No. 2 (2025): Mei : Jurnal Visi Manajemen
Publisher : Sekolah Tinggi Ilmu Ekonomi Pariwisata Indonesia Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/jvm.v11i2.766

Abstract

The increasing international awareness of environmental issues has had a significant impact on business orientation in various sectors, including micro, small, and medium enterprises (MSMEs). In the fashion industry, MSMEs are not only required to create innovations in product design and quality, but are also directed to adopt environmentally friendly practices that support sustainability throughout their business processes, from production to marketing. This study aims to examine in depth how the integration of green business strategies and sustainable marketing contributes to increasing the competitive advantage of fashion MSMEs in Banyumas Regency, Indonesia. This study uses a quantitative approach with a survey method involving 100 fashion MSME respondents selected based on relevant criteria. Data processing was carried out through multiple linear regression analysis accompanied by classical assumption tests with the help of SPSS software, so that the research results have a strong empirical basis. The research findings indicate a positive and significant influence, both partially and simultaneously, between the implementation of green business strategies and sustainable marketing on achieving competitive advantage. The coefficient of determination (R²) value of 0.52 indicates that the two independent variables are able to explain more than half of the variation in competitive advantage possessed by MSMEs. The implications of these results confirm that the success of MSMEs no longer depends solely on product innovation, but also on the ability to integrate sustainability aspects into internal practices and external strategies. This research enriches the literature on sustainable management, particularly in the context of MSMEs in non-urban areas, while also providing practical input for the formulation of business assistance policies that are adaptive to market dynamics and increasingly complex environmental challenges. This research provides theoretical contributions to the literature on sustainable management in the context of MSMEs in non-urban areas, as well as practical implications for the development of business assistance policies that are more adaptive to environmental challenges.
Business Model Canvas: Strategi Praktis Memetakan Usaha UMKM ASPIKMAS Patikraja Putri, Puspita Lianti; Iin Dyah Indrawati
Jurnal Pengabdian Masyarakat - PIMAS Vol. 4 No. 4 (2025): November
Publisher : LPPM Universitas Harapan Bangsa Purwokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35960/pimas.v4i4.2041

Abstract

Tantangan utama yang dihadapi pelaku Usaha Mikro, Kecil, dan Menengah (UMKM) di wilayah Patikraja adalah terbatasnya kemampuan dalam merancang strategi bisnis yang terstruktur dan terdokumentasi. Minimnya literasi manajerial dan belum digunakannya alat bantu visual seperti Business Model Canvas (BMC) menjadi hambatan dalam pengembangan usaha yang berorientasi jangka panjang. Kegiatan pengabdian ini bertujuan untuk meningkatkan kapasitas berpikir strategis pelaku UMKM melalui pelatihan dan pendampingan penyusunan BMC. Pelaksanaan kegiatan menggunakan pendekatan partisipatif-edukatif dalam lima tahapan: sosialisasi, pemaparan konsep, praktik penyusunan, diskusi reflektif, dan evaluasi pembelajaran. Sebanyak 25 peserta anggota ASPIKMAS Patikraja mengikuti kegiatan dan berhasil menghasilkan dokumen BMC yang relevan dengan karakteristik usahanya. Evaluasi menunjukkan peningkatan signifikan pemahaman peserta, dengan rata-rata skor pre-test 56,4 meningkat menjadi 84,7 pada post-test. Temuan ini menunjukkan bahwa pelatihan berbasis praktik dengan pendekatan kontekstual efektif dalam membangun literasi strategi bisnis, sekaligus memperkuat peran komunitas sebagai katalis pengembangan UMKM secara berkelanjutan.
Co-Authors Faizal Rizky Yuttama Grace Maria Fitricia Puspita Lianti Putri Putri, Puspita Lianti