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All Journal Binus Business Review
Friska Mastarida
Bina Nusantara University
Economics, Econometrics & Finance

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The Effect of Green Attribute on Green Trust: A Self-Congruence Theory Friska Mastarida; Rini Setiawati
Binus Business Review Vol. 15 No. 2 (2024): Binus Business Review
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/bbr.v15i2.10767

Abstract

The concept underpinning the research is that a brand’s or product’s extent in personal identity and reflected values can affect consumers’ acceptance of green products. The research explored self-congruence theories to investigate the greater depth of the attributes of green products that boost green trust. In this investigation, survey methods were combined with a quantitative method. Using a purposive sample procedure, 200 respondents who consumed drinking water products under the names of Ades, Aqua, Le Minerale, Nestle, and Vit were selected for participation in the research and provided feedback. The Structural Equation Modeling (SEM) analysis was conducted utilizing SmartPLS 3.0. The research findings show that green packaging and advertising do not affect green trust. Meanwhile, green packaging significantly raises green satisfaction and consequently expands green trust. The research contributes to the body of knowledge on self-congruence with a brand or product by exploring symphony and synergy, which show that both positive feelings connected with self-congruence may foster customer happiness and strong brand loyalty. Representing, enforcing, and strengthening the genuine self-concept is the essential role of the self-element. Furthermore, these findings can also provide insight for future researchers, especially regarding the importance of self-congruity values ​​in strengthening brand loyalty.
Critical Factors for SMEs’ Business Sustainability through the COVID-19 Pandemic: A Systematic Literature Review Rini Setiawati; Friska Mastarida
Binus Business Review Vol. 15 No. 3 (2024): Binus Business Review
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/bbr.v15i3.11100

Abstract

The COVID-19 pandemic has brought profound changes in the global economy, altering the dynamics between nature, people, government, and business. This transformation has particularly impacted Small and Medium Enterprises (SMEs). As vital contributors to the distribution of wealth and the foundation of numerous businesses worldwide, SMEs face various challenges in sustaining their operations in today’s competitive and globalized economy. The research aimed to explore the factors influencing the sustainability of SMEs from the Resource-Advantage Theory of Competition (RAToC) perspective. It applied a qualitative research through bibliometric analysis using Visualization of Similarities (VOS) viewer software with Scopus data from 2019 to 2023 and resulted in 560 relevant articles. The literature review reveals that successful SMEs in the post-COVID-19 era are capable of addressing challenges through innovation, adaptability, flexibility, and resource integration with a commitment to social responsibility. The keys to their success are the adept embrace of technological advancements, responsiveness to market changes, proactive seizing of new opportunities, and the cultivation of stakeholder engagement alongside prudent risk management. The research not only provides a nuanced understanding of dynamic strategies, but also offers profound insights into essential attributes, positioning SMEs to succeed within the continually evolving post-pandemic landscape. Therefore, it ensures their resilience and sustained growth in the future.
Co-Authors Rini Setiawati Rini Setiawati