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All Journal Kultura: Jurnal Ilmu Sosial dan Humaniora Jurnal Komunikasi
Iflah Iflah
Sekolah Tinggi Ilmu Komunikasi InterStudi
Humanities Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences

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EFEKTIVITAS PENGGUNAAN MEDIA SOSIAL (@jktinfo) DALAM MEMENUHI KEBUTUHAN INFORMASI FOLLOWERS Aulia Syahfitriani; Iflah Iflah
Kultura: Jurnal Ilmu Hukum, Sosial, dan Humaniora Vol. 1 No. 3 (2023): Kultura: Jurnal Ilmu Hukum, Sosial, dan Humaniora
Publisher : Kultura: Jurnal Ilmu Hukum, Sosial, dan Humaniora

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.572349/kultura.v1i3.371

Abstract

The development of digital technology changes a lot of things, one thing that change is communication. At this time digital communication made a lot of social media applications, like instagram. Instagram is a social media that can be used to gain such as information, like @jktinfo is one of account that share's a lot of information like traffic way, culinary, weather condition, and updated news around DKI Jakarta. The purpose of this research is assessing stage of effectiveness @jktinfo Instagram account on fulfilling the followers information needs that can be assessed with six different stages such as receiver, content, timing, format, media and source. This type of research is a quantitative descriptive, the population are collected from the followers of @jktinfo's Instagram account and 100 people were chosen as samples with convenience sampling as the sampling technique. All the data are convened by online survey with questionnaire. The results of this study showed that Instagram account @jktinfo is highly effective for fulfilling the followers information needs with a percentage above 81%.
PENGARUH KAMPANYE DIGITAL TERHADAP BRAND IMAGE PADA GENERASI Z Studi Kasus: Kampanye #DontStopYourMove melalui Akun Instagram @ultra_mym Fitri Kharisma Ayu Nabila; Iflah Iflah
Jurnal Komunikasi Vol. 4 No. 3 (2026): Jurnal Komunikasi
Publisher : ADISAM PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.22683366

Abstract

This research is motivated by the evolving public relations industry increasingly shifting towards digitalization, where social media plays a crucial role in public relations strategies. Digital campaigns, such as #DontStopYourMove conducted by Ultra Milk through the Instagram account @ultra_mym, are pivotal in shaping brand image, particularly among Generation Z. This study aims to assess the influence of the #DontStopYourMove campaign through the Instagram account @ultra_mym on the brand image of Ultra Milk among Generation Z. A quantitative method with a causal associative approach was employed, collecting data via questionnaires distributed using Google Forms. The population consists of Instagram users following @ultra_mym, totaling 63,407 followers as of May 4, 2024, with a sample of 100 respondents selected using purposive sampling. The analysis results show that the #DontStopYourMove campaign significantly impacts Ultra Milk's brand image, with a very strong relationship between the digital campaign and brand image. The campaign influenced the brand image by 86.4%, while the remainder was affected by other factors such as offline advertisements, product promotions, and price promotions. These findings demonstrate that dimensions of digital campaigns, like exposure, engagement, influence, and action, significantly influence brand image, making #DontStopYourMove effective in enhancing Ultra Milk's positive image among Generation Z.
Co-Authors Aulia Syahfitriani Fitri Kharisma Ayu Nabila