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All Journal Kontigensi: Jurnal Ilmiah Manajemen
Shila Carolina Madan
Universitas Jenderal Achmad Yani, Cimahi, Bandung, Indonesia
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Social Sciences

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Analysis of Entrepreneurial Marketing Implementation in Beauty Clinics Artarina D. A. Samoedra; Nur Pudyastuti Pratiwi; Aditia Arief Bachtiar; Shila Carolina Madan; Agil Nurul Insani
Kontigensi : Jurnal Ilmiah Manajemen Vol 11 No 2 (2023): Kontigensi: Jurnal Ilmiah Manajemen
Publisher : Program Doktor Ilmu Manajemen, Universitas Pasundan, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56457/jimk.v11i2.432

Abstract

The beauty industry in Indonesia is growing year by year. Day by day, the demand for beauty among Indonesian women is increasing. Especially in big cities like Jakarta, for example, many women prioritize their appearance to stand out from others. The proliferation of beauty clinics in various cities in Indonesia automatically intensifies business competition. One way to enhance business competitiveness is by improving entrepreneurial marketing. The findings of this research indicate the implementation of entrepreneurial marketing with dimensions such as the focus on opportunity, proactiveness, customer intensity, risk-taking, resource leveraging, value creation, and innovation. The main obstacles are customer intensity, risk-taking, and resource leveraging. The solutions given include creating continuous customer satisfaction questionnaires, delegating tasks, and expanding networking.
Co-Authors Aditia Arief Bachtiar Agil Nurul Insani Artarina D. A. Samoedra Nur Pudyastuti Pratiwi