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All Journal Nobel Management Review Kontigensi: Jurnal Ilmiah Manajemen Jurnal Penelitian Pendidikan Indonesia Celebes Journal of Community Services
Paulus Djohan Lolo
Universitas Dipa Makassar
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Social Sciences Other

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Analysis of Consumer Behavior Towards Product Groups at Indomaret Sudiang Raya Paulus Djohan Lolo; Nurdiansyah Nurdiansyah
Kontigensi : Jurnal Ilmiah Manajemen Vol 11 No 2 (2023): Kontigensi: Jurnal Ilmiah Manajemen
Publisher : Program Doktor Ilmu Manajemen, Universitas Pasundan, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56457/jimk.v11i2.489

Abstract

Effective marketing necessitates a profound understanding of consumer behavior, and the SOR Model (stimuli-organisms-response) stands out as a crucial theory in this domain. This model identifies three stages in the purchasing process: stimuli, organism (consumer's mind), and response. In this study, we explore consumer responses within various product categories, seeking to unveil patterns in decision-making processes. The experiment at Indomaret Sudiang Raya involved observing 146 randomly selected individuals, ensuring gender balance among respondents. The research encompassed three key sections: initial purchase goals and desires, observations of consumer behavior, and a survey on reasons for purchasing products. Our findings shed light on diverse consumer behaviors, encompassing immediate purchases, indecisiveness, analytical reviews, and non-stop behavior across different product categories. Certain product groups were less frequently purchased, suggesting dynamic shifts in consumer preferences over time. We delved into the cognitive and personal responses of Indomaret shoppers, revealing distinct patterns such as experiential behavior (purchasing known products) and analytical behavior (meticulously analyzing options before purchasing). The study identified nuances across product categories, providing valuable insights into the intricate landscape of consumer decision-making processes.
Pkm Strategi Pemasaran Digital Untuk Meningkatkan Daya Saing Umkm Di Desa Salletto Kabupaten Mamuju Paulus Djohan lolo , Aprizal, Nurdiansyah,
Celebes Journal of Community Services Vol. 3 No. 2 (2024): Juni - November
Publisher : STIE Amkop Makassar, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/celeb.v3i2.1835

Abstract

Pengabdian ini bertujuan untuk mengembangkan strategi pemasaran digital sebagai upaya meningkatkan daya saing Usaha Mikro, Kecil, dan Menengah (UMKM) di Kelurahan Rimuku, Kabupaten Mamuju. Melalui Pendekatan Kegiatan Pengabdian kepada Masyarakat (PKM), penelitian ini mengeksplorasi potensi penerapan teknologi digital dalam meningkatkan visibilitas dan akses pasar bagi UMKM setempat. Metodologi Pengabdian mencakup survei dan analisis kebutuhan UMKM, implementasi strategi pemasaran digital, dan pengukuran dampaknya terhadap pertumbuhan bisnis. Dengan fokus pada penguatan kehadiran online, optimalisasi media sosial, dan integrasi e-commerce, diharapkan strategi ini dapat memberikan kontribusi positif terhadap peningkatan penjualan dan daya saing UMKM di Kelurahan Rimuku. Hasil Pengabdian ini dapat menjadi pedoman bagi pengembangan strategi serupa di wilayah-wilayah sejenis, sekaligus mendukung pertumbuhan ekonomi lokal.
Peran Mata Kuliah Bisnis Digital Dalam Mendorong Inovasi Expo Kewirausahaan Di Universitas Dipa Makassar Aprizal; Djohan Lolo, Paulus
Nobel Management Review Vol. 5 No. 4 (2024): Nobel Management Review
Publisher : Lembaga Penelitian, Publikasi dan Pengabdian pada Masyarakat ITB Nobel Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37476/nmar.v5i4.5046

Abstract

Penelitian ini bertujuan untuk menginvestigasi peran yang dimainkan oleh mata kuliah bisnis digital dalam menggerakkan dan meningkatkan tingkat inovasi dalam expo kewirausahaan di Universitas Dipa Makassar. Studi ini akan mengeksplorasi bagaimana mata kuliah bisnis digital dapat berkontribusi dalam menciptakan lingkungan yang mendukung perkembangan ide-ide inovatif dan proyek kewirausahaan mahasiswa dalam konteks universitas tersebut. Hasil penelitian ini diharapkan dapat memberikan wawasan yang berguna untuk memperbaiki kurikulum pendidikan tinggi, meningkatkan pengembangan kewirausahaan mahasiswa, dan memperkaya pengalaman pendidikan di universitas.
The mediating effect of company value from risk management, direct investment and taxation on economic growth Paulus Johan Lolo
JPPI (Jurnal Penelitian Pendidikan Indonesia) Vol. 10 No. 4 (2024): JPPI (Jurnal Penelitian Pendidikan Indonesia)
Publisher : Indonesian Institute for Counseling, Education and Theraphy (IICET)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29210/020243814

Abstract

Indonesia's fuel consumption level is experiencing fluctuating changes following the dynamics of world crude oil supply and demand conditions and geopolitics. This research aims to analyze and discover the direct and indirect influence of risk management, direct investment, and taxation on company value and economic growth as a useful research contribution for those interested. A complete sampling of 251 companies in South Sulawesi was determined using data pooling techniques between cross-sections and time series. Data were analyzed using the Structural Equation Model using the AMOS program. The research results found that risk management and investment have a direct positive and significant effect on company value, which means that risk management and company investment determine the achievement of company value. Taxation has an insignificant positive influence on company value, which means that implementing the tax system determines the achievement of company value. Risk management, investment, and taxation directly have a positive and significant influence on economic growth, meaning that risk management, investment, and taxation will support increased economic growth. Company value has a significant favorable influence on economic growth, which shows that the better the company value, the more influence it has on increasing economic growth.
Co-Authors Ida Ayu Putu Sri Widnyani Nurdiansyah Nurdiansyah