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All Journal Jurnal Pengabdian Bisnis dan Akuntansi Soedirman
Khairurrizqo Khairurrizqo
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Decision Sciences, Operations Research & Management

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Saatnya UMKM Naik Kelas: Sosialisasi Pemanfaatan Digital Marketing untuk Masyarakat Desa Khairurrizqo Khairurrizqo
Jurnal Pengabdian Bisnis dan Akuntansi Vol 4 No 2 (2025): Jurnal Pengabdian Bisnis dan Akuntansi Soedirman
Publisher : Jurusan Akuntansi Fakultas Ekonomi dan Bisnis Universitas Jenderal Soedirman

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32424/1.jpba.2025.4.2.19776

Abstract

Empowering Micro, Small, and Medium Enterprises (UMKM) is a key pillar in local economic development, particularly in rural areas. This community service program aims to enhance digital marketing skills among UMKM entrepreneurs in Desa Ledug, Kecamatan Kembaran, Kabupaten Banyumas. Through training sessions and mentoring, participants are taught various digital marketing techniques that can help them expand their market reach and increase product sales. The methodology used is a combination of educational sessions, hands-on practice, and continuous mentoring. The expected outcome of this program is to encourage local economic development by empowering UMKM through the effective use of digital technology.
Pencegahan Judi Online di Kalangan Masyarakat Melalui Program Sosialiasi Terpadu Kiky Srirejeki; Khairurrizqo Khairurrizqo
Jurnal Pengabdian Bisnis dan Akuntansi Vol 4 No 1 (2025): Jurnal Pengabdian Bisnis dan Akuntansi Soedirman
Publisher : Jurusan Akuntansi Fakultas Ekonomi dan Bisnis Universitas Jenderal Soedirman

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32424/1.jpba.2025.4.1.17328

Abstract

Online gambling has become a growing social issue in Indonesian society, particularly among youth and vulnerable groups. This community service initiative aims to prevent online gambling addiction through a comprehensive outreach program conducted in collaboration with local community organizations in Purbalingga Regency. The implementation methodology includes interactive educational sessions, awareness campaigns, and community-based prevention programs. The program focuses on three main pillars: education on the dangers of online gambling, strengthening community resilience, and promoting healthy alternative activities. Expected outcomes include increased public awareness of the risks of online gambling, enhanced community capacity to identify and prevent gambling addiction, and strengthened social support networks. It is anticipated that this initiative will make a significant contribution to reducing online gambling activities and encouraging healthier lifestyle choices within the
Co-Authors Kiky Srirejeki