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Rivani
Universitas Padjadjaran
Economics, Econometrics & Finance Social Sciences

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PENGARUH CONTENT MARKETING TERHADAP CUSTOMER ENGAGEMENT PADA INSTAGRAM @DEARMEBEAUTY (PT GARLAND CANTIK INDONESIA) Rossanhaz Syah; Lina Auliana; Rivani
JURNAL LENTERA BISNIS Vol. 13 No. 2 (2024): JURNAL LENTERA BISNIS, Mei 2024
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v13i2.1132

Abstract

This study aims to analyze the influence of content marketing on customer engagement on the Instagram account @dearmebeauty managed by PT Garland Cantik Indonesia. Instagram is a popular social media platform used as a marketing channel. The research data was collected through questionnaires distributed to 122 respondents who follow the @dearmebeauty Instagram account and have purchased products from Dear Me Beauty at least twice. The results of the analysis show that content marketing has a significant influence on customer engagement. The implications of this study are the importance for companies to design and deliver engaging and relevant content to enhance customer engagement. Effective content marketing strategies can increase customer loyalty and help companies achieve marketing goals more efficiently.
ANALISIS KINERJA RANTAI PASOK PADA PROSES SOURCE, TRANSFORM, DAN FULFILL DENGAN METODE SCOR DAN AHP PADA TELKOM WITEL BANDUNG Selvi Cahyani; Suryanto Suryanto; Rivani
JURNAL LENTERA BISNIS Vol. 13 No. 3 (2024): JURNAL LENTERA BISNIS, SEPTEMBER 2024
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v13i3.1181

Abstract

Telkom Witel Bandung is a telecommunications and networking service provider serving the Telkom Bandung area. The company has experienced staff reductions and organizational changes following the transformation to B2B services, which have impacted the execution of High Speed Internet (HSI) projects. Performance measurement of the supply chain was conducted using the Supply Chain Operation Reference (SCOR) and Analytical Hierarchy Process (AHP) methods. The evaluation focused on three core processes: source, transform, and fulfill. Performance indicators were derived from KPI validation by employees and managers at Telkom Witel Bandung, resulting in 26 selected indicators with attributes including reliability, responsiveness, agility, cost, profit, and environmental. Indicator weighting was performed using AHP with Expert Choice 11. Analysis of normalized actual data revealed that five indicators with scores below 90 (Excellent) require improvement. The total performance score of 117.461 indicates that Telkom Witel Bandung’s performance is classified as very good.
Co-Authors Lina Auliana Rossanhaz Syah Selvi Cahyani Suryanto Suryanto