Erwin Setiawan Panjaitan
Mikroskil University, Indonesia

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The Impact of Contextual and Emotional E-Wallet Personalization on MSME Satisfaction in Medan Gracello Febry Christanto; Erwin Setiawan Panjaitan
Brilliance: Research of Artificial Intelligence Vol. 5 No. 1 (2025): Brilliance: Research of Artificial Intelligence, Article Research May 2025
Publisher : Yayasan Cita Cendekiawan Al Khwarizmi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47709/brilliance.v5i1.6256

Abstract

This thesis investigates the influence of personalization features in e-wallet applications on user satisfaction among Micro, Small, and Medium Enterprises (MSMEs) in Medan City. Using the DeLone and McLean Information System Success Model (2003) as the theoretical foundation, this study highlights the importance of aligning system functions with the specific characteristics and conditions of individual users, especially within the dynamic context of MSMEs. The research introduces a novel approach to personalization by focusing on contextual and emotional dimensions, where e-wallet systems adapt to user conditions such as time of transaction, frequency of usage, and behavioral financial patterns. Unlike conventional personalization, which primarily targets content or interface, contextual-emotional personalization considers psychological nuances and daily financial habits, aiming to create a more human-centered and adaptive digital experience. The study employs a quantitative approach through the distribution of structured questionnaires to 200 MSME respondents who actively use e-wallets in their business operations. Data collected was analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) with the assistance of SmartPLS 4 software. The results demonstrate that contextual and emotional personalization has both direct and indirect effects on user satisfaction through intermediary variables such as system quality, information quality, and service quality. These findings offer practical implications for digital financial service providers aiming to improve user experience and strengthen system engagement. Additionally, the research contributes to the academic discourse by extending the DeLone and McLean model into new areas of emotional and contextual adaptability in information systems.
Evaluating User Interfaces in E-Learning Satisfaction Using EUCS Method Cindy Angrayni; Erwin Setiawan Panjaitan
Brilliance: Research of Artificial Intelligence Vol. 5 No. 1 (2025): Brilliance: Research of Artificial Intelligence, Article Research May 2025
Publisher : Yayasan Cita Cendekiawan Al Khwarizmi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47709/brilliance.v5i1.6302

Abstract

This study investigates how User Interface elements affect student satisfaction with E?Learning platforms among junior high school, senior high school, and vocational high school students in Medan by adopting the End User Computing Satisfaction model augmented with a dedicated User Interface quality construct. It examines Content, Accuracy, Format, Ease of Use, Timeliness, and overall Interface Perception as predictors of End User Computing Satisfaction. Data were gathered via questionnaires administered to students actively using E?Learning applications across these three school levels in Medan and Structural Equation Modeling was employed to explore the complex interrelationships among these constructs. Results reveal that Accuracy, Format, Ease of Use, and Timeliness each exert positive and significant influences on perceived Interface quality, with Ease of Use contributing most strongly, while Content presentation alone does not significantly affect perceptions. Furthermore, perceived Interface quality demonstrates a very strong and significant impact on End User Computing Satisfaction. These findings indicate that in the context of Medan’s junior high school, senior high school, and vocational high school digital learning environments, intuitive usability, clear visual formatting, information accuracy, and prompt delivery are critical drivers of student satisfaction. This study underscores the need for E?Learning developers and educational policymakers to prioritize intuitive, reliable, and responsive interface designs and recommends that future research broaden sample coverage to additional regions, compare multiple E?Learning platforms, and adopt longitudinal designs to capture how Interface element effects on student satisfaction evolve over time.