Article Per Year (5 Year)
p-Index From 2021 - 2026
0.23
P-Index
This Author published in this journals
All Journal Jurnal GeoEkonomi
Resty Meilia Nanda
Sekolah Pascasarjana Universitas 17 Agustus 1945 Samarinda
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Social Sciences

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
PENGARUH MEDIA SOSIAL TERHADAP KEPUTUSAN PEMBELIAN MELALUI MOTIVASI KONSUMEN SEBAGAI VARIABLE INTERVENING PADA PRODUK SKINCARE DI SAMARINDA Resty Meilia Nanda; Anastasia Natalia Sudarwati; Tisya Ayu Andriani
Jurnal GeoEkonomi Vol. 15 No. 1.2024 (2024): EDISI KHUSUS SEMNAS FEB-UNIBA 2024
Publisher : Program Studi Manajemen Fakultas Ekonomi Universitas Balikpapan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36277/geoekonomi.v15i1.2024.449

Abstract

In today's era, the development of social media is something that supports consumers in the motivation to shop for beauty store products. In addition, information and sources circulating among the public become one of the decision making in purchasing. This study aims to determine the influence of social media on purchasing decisions through consumer motivation on beauty store products. This study used quantitative methods. A total of 100 respondents were determined using purposive sampling. Data collection techniques through questionnaires and processed using partial least square. The results showed that social media has an influence on purchasing decisions, and consumer motivation has a significant effect on purchasing decisions for beauty store products.
Co-Authors Anastasia Natalia Sudarwati Tisya Ayu Andriani