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All Journal JURNAL VISIONIDA
Diana Adi Rahmasari
a:1:{s:5:"en_US";s:19:"Universitas Djuanda";}
Decision Sciences, Operations Research & Management

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PENGARUH PEMASARAN MEDIA SOSIAL DAN GAYA HIDUP TERHADAP KEPUTUSAN PEMBELIAN DI KAGUMI KOPI NUSANTARA KABUPATEN SUKABUMI Diana Adi Rahmasari; Sudarijati; Endang Silaningsih
Jurnal Visionida Vol. 9 No. 2 (2023): Desember
Publisher : Fakultas Ekonomi Universitas Djuanda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30997/jvs.v9i2.8752

Abstract

The purpose of this research is to find out consumer responses and analyze the influence of social media marketing and lifestyle on purchasing decisions. The research method used is multiple linear regression analysis, and 100 customers are used as a sample using the sample methodnon probability sampling procedureaccidental sampling. The research results show that social media marketing and lifestyle variables simultaneously and partially have a positive and significant influence on purchasing decisions. The benefits for writers, academic environment companies are as learning, references and strategies in decision making.
Co-Authors Endang Silaningsih Sudarijati