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Firman Pribadi
Master of Hospital Administration, Universitas Muhammadiyah Yogyakarta
Health Professions Medicine & Pharmacology Nursing Public Health Veterinary

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The Impact of Marketing Mix on Patients' Decisions to Get Treatment at PKU Muhammadiyah Blora Hospital Tegar Mohammad Wijaya; Firman Pribadi
Jurnal Aisyah : Jurnal Ilmu Kesehatan Vol 8, No 2: June 2023
Publisher : Universitas Aisyah Pringsewu

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (643.769 KB) | DOI: 10.30604/jika.v8i2.2056

Abstract

This study aims to analyze and determine the influence of marketing mix aspects on patients' decisions to seek treatment at PKU Muhammadiyah Blora Hospital. In this study using the census sampling technique,  researchers took all inpatients within a predetermined time frame, namely November 2022 – January 2023. The research sample obtained using this method amounted to 180 respondents. The data analysis used is multiple linear regression. The results showed that aspects of the marketing mix including products, prices, locations, promotions, physical evidence, employees and processes had a positive and significant influence on patients' decisions to seek treatment at PKU Muhammadiyah Blora Hospital.Abstrak: Penelitian ini bertujuan untuk menganalisis dan mengetahui pengaruh aspek bauran pemasaran terhadap keputusan pasien berobat di Rumah Sakit PKU Muhammadiyah Blora. Pada penelitian ini memakai teknik sensus sampling yaitu peneliti mengambil seluruh pasien rawat inap dalam rentang waktu yang sudah ditentukan yaitu pada bulan November 2022 – Januari 2023. Sampel penelitian yang didapat menggunakan metode tersebut sebesar 180 responden. Analisis data yang digunakan yaitu regresi linier berganda. Hasil penelitian menunjukkan bahwa aspek bauran pemasaran meliputi produk, harga, lokasi, promosi, bukti fisik, pegawai dan proses berpengaruh positif dan signifikan terhadap keputusan pasien berobat di Rumah Sakit PKU Muhammadiyah Blora.
Cost analysis of transcranial magnetic stimulation for stroke using time driven activity-based costing method Helmira Astika; Firman Pribadi
Jurnal Aisyah : Jurnal Ilmu Kesehatan Vol 8, No 1: March 2023
Publisher : Universitas Aisyah Pringsewu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30604/jika.v8i1.2292

Abstract

Objective: Transcranial Magnetic Stimulation (TMS ) is widely used in health centers in Indonesia because its non-invasive and  increase patient stroke  preferences in choosing therapy.  However, TMS service has not been studied based on unit cost. Therefore, in this study we will analyze unit costs based on the Time Driven Activity Based Cost (TDABC) method of TMS services to find out the difference with the TMS current rates in Sri Husada Clinic and the difference with Indonesia’s Case Based Group (INA-CBG’s) for be more accurate cost calculations. Method: Qualitative research type, a case study research, calculating the Unit Cost of TMS and a prospective observational research design. The study uses primary data and secondary financial data in Sri Husada Clinic between March 2022 to February 2023 to calculate the cost of TMS using TDABC. Result: Unit cost for TMS using the TDABC method is IDR. 224,446.00. TMS service current rate in Sri Husada Clinic is  IDR. 250,000 .00 and INACBGs is IDR 238,724 .00. The difference with the current rates is IDR 25,554 .00 (10.2%) and the difference with INACBG is IDR14,258.,00 (5.9%). Conclusion: Unit cost calculations using the TDABC method for TMS is lower than current rate and INACBG. TDABC method can produce more accurate cost estimates. The result will differences and the need further analysis dependent activity and availability to other service.
Co-Authors Helmira Astika Tegar Mohammad Wijaya