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All Journal Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi Jurnal Ekonomi, Manajemen, Akuntansi PRODUCTIVITY: Journal of Integrated Business, Management, and Accounting Research
Ahmad Nuh
STIS Al Wafa
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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PENGARUH LOKASI, KUALITAS PELAYANAN DAN HARGA TERHADAP MINAT MEMBELI ULANG KONSUMEN DI NARMA TOSERBA HARVEST CITY: Studi kasus Mahasiswa/i STIS Al Wafa Tom Badawi; Finantyo Eddy Wibowo; Ahmad Nuh
Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi Vol. 1 No. 3 (2023): Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi
Publisher : Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.572349/neraca.v1i3.203

Abstract

Penelitian ini bertujuan untuk menilai Seberapa besar pengaruh Kepuasan Pelanggan Terhadap Minat Beli Ulang di Narma Toserba Kawasan Harvest City Cileungsi. Jenis penelitian yang penulis gunakan dalam penelitian adalah metode kuantitatif. Data yang diolah adalah hasil dari penyebaran kuesioner kepada konsumen Narma Toserba Kawasan Harvest City Cileungsi yaitu pada mahasiswa/mahasiswi Al Wafa. Berdasarkan hasil analisis data dapat disimpulkan bahwa kepuasan pelanggan berpengaruh positif dan signifikan terhadap minat beli ulang di Narma Toserba Kawasan Harvest City Cileungsi.
The Influence of Richeese Customer Preferences on Buying Interest in KFC Which Was Boycotted in Indonesia Hilya Zulva; Nurul Ifani; Ahmad Nuh; Nur Hasan
EKOMA : Jurnal Ekonomi, Manajemen, Akuntansi Vol. 4 No. 1: November 2024
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/ekoma.v4i1.5896

Abstract

This study aims to analyze the influence of the Richese brand on the dynamics of the KFC boycott in Indonesia, which was triggered by various social and economic factors. The boycott against KFC emerged in response to public reactions to certain issues, during which some consumeSrs switched to other brands that were perceived to align more with their values. One such alternative brand was Richese, which offers similar products in the fast-food category. This research utilized surveys and social media analysis to measure consumer preferences, brand awareness, and the impact on KFC’s sales. The results indicate that the Richese brand experienced a significant rise in popularity during the boycott period, particularly among younger consumers. However, the KFC boycott did not have a lasting impact on KFC's market position in Indonesia, although it did create opportunities for local brands like Richese to expand their market share. The study concludes that boycotts offer alternative brands a chance to capture consumer attention, but the long-term impact depends on other factors such as brand loyalty and product quality.
The Influence of Quality And Value of Bittersweet By Najla On Muslim Customer Commitmen Anggina Yusila Heryanto; Siti Padilah; Ahmad Nuh; Tina Nurdiani
EKOMA : Jurnal Ekonomi, Manajemen, Akuntansi Vol. 4 No. 1: November 2024
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/ekoma.v4i1.6013

Abstract

This study aims to analyze the effect of quality and value of Bittersweet by Najla products on Muslim customer commitment. In an increasingly competitive business context, understanding the factors that influence customer commitment is very important. The research method used is a quantitative approach with data collection through questionnaires distributed to 163 respondents. Data analysis was conducted using Structural Equation Modeling (SEM) technique to test the relationship between variables. The results showed that food quality and value of Bittersweet by Najla have a positive and significant influence on customer commitment. The conclusion of this study confirms that improving product quality and creating high value can increase Muslim customers commitment to the Bittersweet by Najla brand.
The Influence of Halal Awareness and Food Quality Standards on Purchasing Intentions at Mujigae Restaurant Mutmainah Arsyad; Nurvie Fuady; Ahmad Nuh; Naning Zuliarti
EKOMA : Jurnal Ekonomi, Manajemen, Akuntansi Vol. 4 No. 2: Januari 2025
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/ekoma.v4i2.6017

Abstract

This study explores the influence of halal awareness and food quality standards on purchasing intentions at Mujigae Restaurant. As the demand for halal food rises, understanding how these factors affect consumer behavior is crucial for businesses in the food industry. Utilizing a quantitative approach, data were collected through surveys distributed to 200 customers. The analysis revealed that both halal awareness and perceptions of food quality significantly impact purchasing intentions. Specifically, higher levels of halal awareness correlate with increased customer satisfaction and loyalty, while superior food quality enhances the overall dining experience. These findings suggest that enhancing halal awareness and maintaining high food quality can lead to increased customer retention and brand loyalty. This research provides valuable insights for restaurant management in developing effective marketing strategies to attract and retain customers in a competitive market. Ultimately, understanding these dynamics is essential for restaurateurs aiming to build lasting relationships with consumers while ensuring compliance with dietary laws. The results underscore the importance of integrating halal practices and high-quality standards to meet consumer expectations effectively.
Pengaruh Sikap Generasi Z Terhadap Minat Menjadi Nasabah Bank Syariah dengan Literasi Keuangan Syariah Sebagai Variabel Moderasi (Studi Kasus Mahasiswa Kota Payakumbuh Tahun 2024) Niken Fitmayuri; Finantyo Eddy Wibowo; Ahmad Nuh
PRODUCTIVITY: Journal of Integrated Business, Management, and Accounting Research Vol. 2 No. 1 (2025): PRODUCTIVITY: Journal of Integrated Business, Management, and Accounting Resear
Publisher : Lembaga Intelektual Muda (LIM) Maluku

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54373/product.v2i1.71

Abstract

Sharia banking in the financial services sector is an intermediary institution for people who follow Islamic principles which consider bank interest to be haram. The growth of the sharia banking sector requires an understanding of the factors that influence the interest of the younger generation in becoming sharia bank customers. This research aims to analyze the influence of Generation Z attitudes on their interest in becoming Islamic bank customers with Islamic financial literacy as a moderating variable. This study focuses on generation Z in Payakumbuh City in 2024. The research method used was a survey with a quantitative approach, involving Generation Z samples spread across the area. Data was collected through a questionnaire designed to measure attitudes towards Islamic banks, level of Islamic financial literacy, and interest in becoming a customer. Data analysis was carried out using simple regression techniques with moderation to assess the influence of Generation Z attitudes on their interests, as well as the moderating role of Islamic financial literacy. The research results show that a positive attitude towards sharia banks has a significant effect on generation Z's interest in becoming sharia bank customers. Attitudes moderated by sharia financial literacy have no effect on interest in becoming a sharia bank customer. These findings provide important insights for Islamic banks in designing effective marketing and education strategies to attract customers from generation Z.
Co-Authors Anggina Yusila Heryanto Finantyo Eddy Wibowo Hilya Zulva Mutmainah Arsyad Naning Zuliarti Niken Fitmayuri Nur Hasan Nurul Ifani Nurvie Fuady Siti Padilah Tina Nurdiani Tom Badawi