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Sandi, Yoki Famila
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Religion Humanities Economics, Econometrics & Finance Education Environmental Science Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Social Sciences

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The Disruption of Marketing Communication Concepts in the Marketing 3.0 Era: A Narrative Literature Review Sandi, Yoki Famila
Open Access Indonesia Journal of Social Sciences Vol. 6 No. 3 (2023): Open Access Indonesia Journal of Social Sciences
Publisher : HM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37275/oaijss.v6i3.159

Abstract

The disruption in the concept of marketing communications in the marketing 3.0 era presented several significant changes in the method they interact and communicate with consumers. Marketing 3.0 places greater emphasis on the importance of social, environmental, and sustainability values in marketing communications. Brands must communicate their commitment to these issues and demonstrate concrete actions that support those values. This is important for building consumer trust and meeting their increasingly high expectations in terms of social and environmental responsibility. Marketing 3.0 involves consumers more actively in the process of communication and brand development. Consumers have a more significant role in designing products or services, providing input, and participating in brand initiatives. Brands must open and responsive communication channels to listen to consumers and involve them in the decision-making process. Story-based communication remains an effective approach in marketing 3.0. However, the stories a brand tells must be authentic, relevant and reflect the broader brand values. The story must be able to inspire and move consumers to take positive action and connect emotionally with the brand. Digital technology and social media have a central role in marketing communications in the marketing 3.0 era. Brands should leverage these platforms to reach consumers more effectively, spread their message, and interact with consumers directly. Technology also enables brands to collect and analyze consumer data to personalize communication messages and improve user experience.
Analysis of the Utilization of Digital Media as a Means of Public Communication: A Case Study at the Cattleya Mental Health Center Sandi, Yoki Famila
Open Access Indonesia Journal of Social Sciences Vol. 6 No. 5 (2023): Open Access Indonesia Journal of Social Sciences
Publisher : HM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37275/oaijss.v6i5.177

Abstract

Digital media has affected various aspects of life, including in the field of mental health. Mental health services are an important part of efforts to improve the quality of life of individuals and society as a whole. By analyzing the use of digital media as a means of public communication in mental health services, it is hoped that useful insights and recommendations can be found to improve access, quality, and the positive impact of mental health services in this digital era. This research is qualitative research that explores and describes in detail a situation or phenomenon of the research object studied by developing concepts and gathering existing facts. Raw data is analyzed and organized by data collection date, data source, data type, data description, and data nature. All data must be read in order to find out what data has been obtained, the source of the data, and its meaning. Through this platform, individuals can access information about various mental disorders, stress management, relaxation techniques, and other resources that can help them deal with mental health problems. In addition, digital media can also provide discussion forums and community support for individuals experiencing mental health problems. Through online discussion groups, community forums, or social media channels, individuals can share experiences, get emotional support, and feel that they are not alone in their struggles. Interaction with others who are experiencing similar problems can increase self-understanding, strengthen a sense of hope, and provide inspiration for recovery.
The Disruption of Marketing Communication Concepts in the Marketing 3.0 Era: A Narrative Literature Review Sandi, Yoki Famila
Open Access Indonesia Journal of Social Sciences Vol. 6 No. 3 (2023): Open Access Indonesia Journal of Social Sciences
Publisher : HM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37275/oaijss.v6i3.159

Abstract

The disruption in the concept of marketing communications in the marketing 3.0 era presented several significant changes in the method they interact and communicate with consumers. Marketing 3.0 places greater emphasis on the importance of social, environmental, and sustainability values in marketing communications. Brands must communicate their commitment to these issues and demonstrate concrete actions that support those values. This is important for building consumer trust and meeting their increasingly high expectations in terms of social and environmental responsibility. Marketing 3.0 involves consumers more actively in the process of communication and brand development. Consumers have a more significant role in designing products or services, providing input, and participating in brand initiatives. Brands must open and responsive communication channels to listen to consumers and involve them in the decision-making process. Story-based communication remains an effective approach in marketing 3.0. However, the stories a brand tells must be authentic, relevant and reflect the broader brand values. The story must be able to inspire and move consumers to take positive action and connect emotionally with the brand. Digital technology and social media have a central role in marketing communications in the marketing 3.0 era. Brands should leverage these platforms to reach consumers more effectively, spread their message, and interact with consumers directly. Technology also enables brands to collect and analyze consumer data to personalize communication messages and improve user experience.
Analysis of the Utilization of Digital Media as a Means of Public Communication: A Case Study at the Cattleya Mental Health Center Sandi, Yoki Famila
Open Access Indonesia Journal of Social Sciences Vol. 6 No. 5 (2023): Open Access Indonesia Journal of Social Sciences
Publisher : HM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37275/oaijss.v6i5.177

Abstract

Digital media has affected various aspects of life, including in the field of mental health. Mental health services are an important part of efforts to improve the quality of life of individuals and society as a whole. By analyzing the use of digital media as a means of public communication in mental health services, it is hoped that useful insights and recommendations can be found to improve access, quality, and the positive impact of mental health services in this digital era. This research is qualitative research that explores and describes in detail a situation or phenomenon of the research object studied by developing concepts and gathering existing facts. Raw data is analyzed and organized by data collection date, data source, data type, data description, and data nature. All data must be read in order to find out what data has been obtained, the source of the data, and its meaning. Through this platform, individuals can access information about various mental disorders, stress management, relaxation techniques, and other resources that can help them deal with mental health problems. In addition, digital media can also provide discussion forums and community support for individuals experiencing mental health problems. Through online discussion groups, community forums, or social media channels, individuals can share experiences, get emotional support, and feel that they are not alone in their struggles. Interaction with others who are experiencing similar problems can increase self-understanding, strengthen a sense of hope, and provide inspiration for recovery.
Analysis of Crisis Communication Management Study: Study at PT Semen Baturaja (Persero) Sandi, Yoki Famila
Arkus Vol. 10 No. 1 (2024): Arkus
Publisher : HM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37275/arkus.v10i1.456

Abstract

Crisis communication management is the process of planning, implementing and evaluating communications carried out in the face of a crisis. Effective crisis communication management can help companies to: maintain the Company's reputation, minimize the impact of the crisis on the company, prevent the spread of incorrect information, and build public trust in the company. This research is qualitative research. This research was conducted online by utilizing various online communication features to obtain information from informants. The informants in this research were the management of PT Semen Baturaja (Persero) and supplier partners and consumers from PT Semen Baturaja (Persero). PT Semen Baturaja has a good commitment to handling the crisis. The company has demonstrated efforts to improve the transparency, speed and effectiveness of crisis communications. However, PT Semen Baturaja still has several opportunities to improve its crisis communication management. These companies can increase the effectiveness of crisis communications on social media by using simple language, images and videos, fast and responsive responses, and various social media features.
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