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All Journal Asian Journal of Management, Entrepreneurship and Social Science
Kunto Wibisono
STIE Isti Ekatana Upaweda Yogyakarta
Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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The Effect of Service Quality on Passenger Loyalty with Passenger Satisfaction as a Moderating Variable (Case Study on Garuda Indonesia Airline Passengers) Kunto Wibisono; Budi Setyanta; Siti Kusandhitasari Jayaningrum; Muhammad Rifai Arief; Natalia Yesika Tumanggor
Asian Journal of Management, Entrepreneurship and Social Science Vol. 3 No. 02 (2023): May, Asian Journal of Management, Entrepreneurship and Social Science
Publisher : Cita Konsultindo Research Center

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Abstract

This research is a quantitative and causal associative research with a number of respondents as many as 200 people, a case study was carried out on passengers of Garuda Indonesia Airlines who flew to or from the Special Region of Yogyakarta with the provision that they had used the services of Garuda Indonesia Airlines 2 times. The questionnaire used was in the form of google form. The hypothesis in this research is that the quality of service affects the loyalty of Garuda Indonesia airline passengers is accepted and the quality of service affects passenger loyalty with passenger satisfaction as a moderating variable is not accepted with the assumption of passenger satisfaction as a predictor or independent variable.
CONSUMER EVALUATION RELATED TO SIMILIARITY, BRAND REPUTATION, PERCIVED RISK, AND CUSTOMER INNOVATIVENESS ON BRAND EXTENSION OF THE LION AIR GROUP Thomas Aquinas Radito; Kunto Wibisono; Dewi Puspitasari; Anwar Azmi Hidayatullah
Asian Journal of Management, Entrepreneurship and Social Science Vol. 3 No. 03 (2023): August, Asian Journal of Management, Entrepreneurship and Social Science
Publisher : Cita Konsultindo Research Center

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Abstract

This study examines the influence of consumer evaluations regarding similiarity, brand reputation, perceived risk, and customer innovativeness on the brand extension of the Lion Air Group. The population studied is all people who use airlines which are brand extensions of the Lion Air Group, which consists of Lion Air, Wings Air, Batik Air, and Super Air Jet. The sample used in this study was 250 respondents. The hypothesis was tested using multiple regression. The regression results show that consumer evaluations regarding similiarity and customer innovativeness have proven to have a significant effect on the brand extension of the Lion Air Group. Meanwhile, consumer evaluations regarding brand reputation and perceived risk have not been shown to significantly influence the brand extension of the Lion Air Group.
Co-Authors Anwar Azmi Hidayatullah Budi Setyanta Muhammad Rifai Arief Natalia Yesika Tumanggor Puspitasari, Dewi Radito, Thomas Aquinas Siti Kusandhitasari Jayaningrum