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All Journal Asian Journal of Management, Entrepreneurship and Social Science
Sri Mulyati
, Universitas Islam Indonesia, Indonesia
Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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A Factors Influencing Students' Interest in Investing in Stocks Through Investment Applications Fahrul Dwi Zulfanto; Sri Mulyati
Asian Journal of Management, Entrepreneurship and Social Science Vol. 3 No. 03 (2023): August, Asian Journal of Management, Entrepreneurship and Social Science
Publisher : Cita Konsultindo Research Center

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Abstract

Technological financial innovations in the investment sector are believed to make it easier for investors and potential investors to make investment decisions. With the investment application, investors can invest any time and anywhere. only with the internet and smartphone investors. With the many conveniences and benefits that will be obtained when investing in stocks through the stock investment application, will students be interested in continuing to invest. Therefore, this study uses 3 independent variables from the Unified Theory Of Acceptance And Use Of Technology 2 (UTAUT 2) model, namely performance expectancy, effort expectancy, and habits and there is the addition of financial literacy variables to determine the factors that influence student interest in investing stocks through investment applications. There are 102 samples of students from the Faculty of Business and Economics at Universitas Islam Indonesia who have invested in stocks using investment applications. Data analysis in this study used the SmartPLS 3.0 application. The results of this study show that 2 variables, namely habits and financial literacy, can influence students' interest in investing in stocks through investment applications, but the variable performance expectancy, effort expectancy do not affect students' interest in investing in stocks through investment applications. Keywords: Stock investment, investment application, performance expectancy, effort expectancy, habits, financial literacy
Co-Authors Fahrul Dwi Zulfanto