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All Journal Asian Journal of Management, Entrepreneurship and Social Science
Putri Azzahra Febriyanthy
School of Economics and Business, Telkom University
Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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The Effect Of Career Development And Work Lıfe Balance Toward Intentıon To Stay On Generatıon Z In Bandung Raya Putri Azzahra Febriyanthy; Fetty Poerwita Sary
Asian Journal of Management, Entrepreneurship and Social Science Vol. 4 No. 01 (2024): Pebruary, Asian Journal of Management Entrepreneurship and Social Science ( AJ
Publisher : Cita Konsultindo Research Center

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Abstract

The purpose of this study is to examine the relationship between career development and intention to stay in Generation Z in the Bandung Raya area, and the relationship between work life balance and intention to stay in Generation Z in the Bandung Raya area. The study used a quantitative research method. The population of the study was Generation Z in the Bandung Raya area, with a sample size of 150 respondents. Non-probability sampling with purposive sampling was used to select the sample. Descriptive analysis and structural equation modeling-partial least squares (SEM-PLS) analysis were used to analyze the data. The results of the study showed that career development has a significant and positive effect on intention to stay. Work life balance also has a positive effect on intention to stay. In other words, the better the career development and work life balance in a company, the higher the intention to stay or the desire of Generation Z employees to stay with the company.
Co-Authors Fetty Poerwita Sary