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All Journal Eduvest - Journal of Universal Studies
Aryana Satrya
Department of Management, Faculty of Economics and Business, Universitas Indonesia, Indonesia
Aerospace Engineering Computer Science & IT Health Professions Neuroscience Social Sciences

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The Impact: Employer Brand, Corporate Social Responsibility, and Organizational Reputation in Job Application Intentions Fazah Zikri Soleha; Aryana Satrya
Eduvest - Journal of Universal Studies Vol. 4 No. 9 (2024): Journal Eduvest - Journal of Universal Studies
Publisher : Green Publisher Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59188/eduvest.v4i9.1319

Abstract

Creating a competitive advantage is essential for companies as it serves as leverage to attract competent job seekers needed for the sustainability of the business. This research aims to examine the direct role of employer brand attractiveness and corporate social responsibility as dependent variables in influencing intention to apply, as well as the indirect influence of organizational reputation mediating the relationship between employer brand attractiveness and corporate social responsibility on intention to apply as independent variables. Data were collected through a self-administered questionnaire distributed to a total of 315 respondents. The respondents were final-year students and fresh graduates who had not yet entered the workforce and were part of Generation Z in Indonesia. The questionnaire utilized a 7-point Likert scale, and Structural Equation Modeling (SEM) was employed to analyze and elucidate the relationships among the variables used in this study. The results indicate that employer brand attractiveness and corporate social responsibility significantly and positively influence intention to apply. Meanwhile, organizational reputation influences the relationship between employer brand attractiveness and corporate social responsibility with the intention to apply through positive mediation. Based on this research, companies can learn how to shape a reputation that serves as a competitive advantage in enhancing employer brand attractiveness and corporate social responsibility among Generation Z as a potential new workforce entering the job market.
Enhancing Affective Commitment among Millennial Employees: The Role of Organizational Embeddedness, Perceived Organizational Support, and Work Engagement Shaqila Caesarine Mulachela Mulachela; Aryana Satrya
Eduvest - Journal of Universal Studies Vol. 4 No. 9 (2024): Journal Eduvest - Journal of Universal Studies
Publisher : Green Publisher Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59188/eduvest.v4i9.1320

Abstract

The tight labor market competition afforces organizations to find the right strategies to address the issue of low employee resistance, one way being to enhance affective commitment among employees towards the organization they work for. This study employs Social Exchange Theory (SET) to examine the influence of organizational embeddedness and perceived organizational support on affective commitment and the indirect influence through work engagement mediation. Empirical data were collected from 332 millennial generation employees in Indonesia using an online survey assessed through a 7-point Likert scale. The study was analyzed using Structural Equation Modeling (SEM) and confirmatory factor analysis to test seven proposed hypotheses. The study's findings indicate that organizational embeddedness and perceived organizational support are positively related to affective commitment both directly and through work engagement mediation. This research is expected to contribute to human resource policy-making to enhance affective commitment among millennial generation employees in Indonesia.
Co-Authors Fazah Zikri Soleha Shaqila Caesarine Mulachela Mulachela