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All Journal Eduvest - Journal of Universal Studies
Panca Purakusuma Idris
Program Doctoral Strategic Management Fakultas Ekonomi dan Bisnis, Universitas Trisakti
Aerospace Engineering Computer Science & IT Health Professions Neuroscience Social Sciences

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Adopting a Tourist Perspective and Organizational Behavior to Strategically Improve Tourism Sustainability Darwin Raja Unggul Saragih; Panca Purakusuma Idris; Sarfilianty Anggiani
Eduvest - Journal of Universal Studies Vol. 4 No. 9 (2024): Journal Eduvest - Journal of Universal Studies
Publisher : Green Publisher Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59188/eduvest.v4i9.1564

Abstract

Tourism is a rapidly expanding global economic sector, contributing significantly to economic growth and social development. However, its expansion also poses challenges such as environmental degradation, socio-cultural disruptions, and economic inequalities. Sustainable tourism, which aims to balance economic, social, and environmental factors, is crucial for ensuring the long-term viability of the industry. This study explores the role of tourist perspectives, organizational behavior, and strategic management in promoting sustainable tourism, using Lake Toba, Indonesia, as a case study. A quantitative approach employing Structural Equation Modeling-Partial Least Squares (SEM-PLS) is used to analyze the relationships between these variables. Findings reveal that tourist perspectives, organizational behavior, and strategic management all significantly impact tourism sustainability. The research provides insights and practical recommendations for tourism destination managers and policymakers to develop strategies that align with sustainability principles, ultimately contributing to the long-term well-being of local communities and the environment.
Co-Authors Darwin Raja Unggul Saragih Sarfilianty Anggiani