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Pengembangan Inovasi Teknologi Berbentuk Website Direktori sebagai Upaya Branding Desa Wisata di Jawa Timur Aji, Gilang Gusti; Huda, Anam Miftahul; Setianingrum, Vinda Maya; Indrajayani, Galuh Gita; Andriyanto, Andriyanto; Napitupulu, Pesta Asni
Jurnal Litbang: Media Informasi Penelitian, Pengembangan dan IPTEK Vol 20, No 1 (2024): Juni
Publisher : Badan Perencanaan Pembangunan, Riset dan Inovasi Daerah (BAPPERIDA) Kabupaten Pati

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33658/jl.v20i1.389

Abstract

ENGLISHSeveral regions in Indonesia have developed rural tourism as an effort to increase the economic activities of village communities. However, the development of tourism villages still has obstacles. One of them is related with reliable, interesting, and easily accessible sources of information to get a complete description before carrying out tourism activities in the village. Therefore, the research team examined information needs and media habits, or media consumption habits, as the basis for designing the Dolan Deso directory website in the district area of the ex-karesidenan Kediri. The selection of objects was centered on four districts in East Java, namely Blitar, Trenggalek, Kediri, and Tulungagung, which have tourist villages with good management. In addition, these four districts also have cultural roots, natural views, and attractions that are interesting to promote. The development of this directory website is carried out as a means to facilitate tourists in obtaining information as well as reference materials related to the type of information needed, the character of the media that is often used as a reference by the community, and various features needed as a reference to fulfill information related to Tourism Villages. INDONESIABeberapa wilayah di Indonesia telah mengembangkan Desa Wisata sebagai upaya peningkatan aktivitas ekonomi masyarakat desa, diantaranya di wilayah kabupaten eks-karesidenan Kediri. Namun, pengembangan desa wisata masih memiliki beberapa hambatan, salah satunya terkait sumber informasi terpercaya, menarik dan mudah diakses (accessible) untuk mendapatkan deskripsi lengkap sebelum melaksanakan kegiatan wisata ke desa. Oleh karenanya, im peneliti mengkaji kebutuhan informasi dan media habit  atau kebiasaan penggunaan media sebagai dasar untuk perancangan website direktori Dolan Deso di wilayah kabupaten di eks-karesidenan Kediri. Pemilihan objek dipusatkan di 4 kabupaten di Jawa Timur, yakni Blitar, Trenggalek, Kediri dan Tulungagung yang telah memiliki desa wisata dengan manajemen yang baik. Selain itu, keempat kabupaten ini juga telah memiliki akar budaya, pemandangan alam, dan atraksi yang menarik untuk dipromosikan. Pengembangan website direktori ini dilaksanakan sebagai sarana untuk mempermudah wisatawan dalam mendapatkan informasi sekaligus sebagai bahan rujukan terkait jenis informasi yang dibutuhkan, karakter media yang sering dijadikan rujukan oleh masyarakat, dan berbagai fitur yang dibutuhkan sebagai rujukan untuk memenuhi informasi terkait Desa Wisata.  
IMPLEMENTASI CSR PT PLN (PERSERO) UIP JBTB II PADA PEMBERDAYAAN KOMUNITAS DISABILITAS BATIK WISTARA Arifin, Zainul; Huda, Anam Miftahul
The Commercium Vol. 8 No. 1 (2024): The Commercium
Publisher : Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/tc.v8i1.59736

Abstract

Implementing corporate social responsibility is certainly one form of building a public image for a company, because in order to increase profits or win a positive image for society, of course there must be a real effort and impact for the company on society in particular. This is of course what PLN UIP JBTB always strives for in carrying out its obligations as one of the front guards in the construction and transmission unit of PT PLN (Persero). Meanwhile, through this thesis research, the researcher tries to analyze the success of the implementation of the social responsibility program carried out by PLN UIP JBTB. One of the implementation programs is in collaboration with Batik Wistara, the program is an effort to empower disabled groups to work and develop their potential through Batik production in the city of Surabaya. Researchers conducted this research with the hope that in the future a good social responsibility program can emerge by making this research a benchmark for programs from other companies.