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All Journal International Journal of Business, Technology, and Organizational Behavior (IJBTOB) International Journal of Multidisciplinary: Applied Business and Education Research
Mendoza, Xavier Lawrence D.
Unknown Affiliation
Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Industrial & Manufacturing Engineering Library & Information Science Medicine & Pharmacology Social Sciences

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Challenges of the Tourism and Hospitality Industry in Business Analytics Adoption: An Article Perspective Biadora, Josephine N.; Mendoza, Xavier Lawrence D.; Tonio, Arianne Hyden S.
International Journal of Business, Technology and Organizational Behavior (IJBTOB) Vol. 4 No. 2 (2024): August | International Journal of Business, Technology and Organizational Behav
Publisher : Garuda Prestasi Nusantara Consulting

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52218/ijbtob.v4i2.312

Abstract

Business Analytics (BA) is increasingly used by tourism and hospitality businesses to improve customer experience, streamline operations, and boost revenue. However, the adoption of business analytics has created different challenges. A mini literature review was used in the study to identify challenges in the tourism and hospitality industries, focusing on adopting business analytics and identifying future research opportunities. The study found that the industry's growing customer data collection raises concerns about data issues, skills and resources, and organizational factors. Furthermore, addressing challenges like data management, skill gaps, and technological integration through strategic investments, research-driven insight, and ethical data practices can lead to sustainable growth and competitive advantage. Keywords: business analytics, tourism, hospitality industry, challenges, business performance
Utilization Of Modified SERVQUAL Model in Crafting Strategies Among Courier Services Mendoza, Xavier Lawrence D.; Pichay, Sherina B.; Tadeo, Jerico B.
International Journal of Multidisciplinary: Applied Business and Education Research Vol. 4 No. 3 (2023): International Journal of Multidisciplinary: Applied Business and Education Rese
Publisher : Future Science / FSH-PH Publications

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.11594/ijmaber.04.03.03

Abstract

Pandemic has a big impact on the whole economy especially on the business industry, most of the businesses are forcibly closed down due to the pandemic, and due to the safety measurements of the government, and businesses such as courier services are playing a vital role in building the gap between the customers and businesses. Hence, the study aimed to determine the customers’ evaluation on service quality of courier services in Tanza, Cavite. The researchers used a descriptive-correlational research design in this study. The result of the study depicted that majority of the courier service customer were female with 78.89% and age ranging from 21 to 30 years old. The majority of the participants were single. Also, College undergraduates obtained the highest percentage with 58.90%, as well as the net monthly income of the participants ranging less than Php 10,957.00. However, in terms of the customers’ level of satisfaction on the five dimensions of service quality, credibility got the highest grand mean which indicates that it is the factor that highly influences customer satisfaction. The overall satisfaction level of the participants showed that they were satisfied with the services of courier service providers. The researchers concluded that majority of courier service customers are female’s ages ranging from 21 to 30 years old. The researchers revealed that most of the courier service customers are college undergraduates and earning less than Php 10,957.00 per month. The researchers recommended strategies to courier services to improve their service quality.
Co-Authors Biadora, Josephine N. Dacanay, Jaypee M. Marla, Arnold Nicholas Pichay, Sherina B. Tadeo, Jerico B. Tonio, Arianne Hyden S. Vergara, Chiel Aszhnie B.