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All Journal International Journal of Business, Technology, and Organizational Behavior (IJBTOB) International Journal of Multidisciplinary: Applied Business and Education Research
Mendoza, Xavier Lawrence D.
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Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Industrial & Manufacturing Engineering Library & Information Science Medicine & Pharmacology Social Sciences

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Challenges of the Tourism and Hospitality Industry in Business Analytics Adoption: An Article Perspective Biadora, Josephine N.; Mendoza, Xavier Lawrence D.; Tonio, Arianne Hyden S.
International Journal of Business, Technology and Organizational Behavior (IJBTOB) Vol. 4 No. 2 (2024): August | International Journal of Business, Technology and Organizational Behav
Publisher : Garuda Prestasi Nusantara Consulting

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52218/ijbtob.v4i2.312

Abstract

Business Analytics (BA) is increasingly used by tourism and hospitality businesses to improve customer experience, streamline operations, and boost revenue. However, the adoption of business analytics has created different challenges. A mini literature review was used in the study to identify challenges in the tourism and hospitality industries, focusing on adopting business analytics and identifying future research opportunities. The study found that the industry's growing customer data collection raises concerns about data issues, skills and resources, and organizational factors. Furthermore, addressing challenges like data management, skill gaps, and technological integration through strategic investments, research-driven insight, and ethical data practices can lead to sustainable growth and competitive advantage. Keywords: business analytics, tourism, hospitality industry, challenges, business performance
Utilization Of Modified SERVQUAL Model in Crafting Strategies Among Courier Services Mendoza, Xavier Lawrence D.; Pichay, Sherina B.; Tadeo, Jerico B.
International Journal of Multidisciplinary: Applied Business and Education Research Vol. 4 No. 3 (2023): International Journal of Multidisciplinary: Applied Business and Education Rese
Publisher : Future Science / FSH-PH Publications

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.11594/ijmaber.04.03.03

Abstract

Pandemic has a big impact on the whole economy especially on the business industry, most of the businesses are forcibly closed down due to the pandemic, and due to the safety measurements of the government, and businesses such as courier services are playing a vital role in building the gap between the customers and businesses. Hence, the study aimed to determine the customers’ evaluation on service quality of courier services in Tanza, Cavite. The researchers used a descriptive-correlational research design in this study. The result of the study depicted that majority of the courier service customer were female with 78.89% and age ranging from 21 to 30 years old. The majority of the participants were single. Also, College undergraduates obtained the highest percentage with 58.90%, as well as the net monthly income of the participants ranging less than Php 10,957.00. However, in terms of the customers’ level of satisfaction on the five dimensions of service quality, credibility got the highest grand mean which indicates that it is the factor that highly influences customer satisfaction. The overall satisfaction level of the participants showed that they were satisfied with the services of courier service providers. The researchers concluded that majority of courier service customers are female’s ages ranging from 21 to 30 years old. The researchers revealed that most of the courier service customers are college undergraduates and earning less than Php 10,957.00 per month. The researchers recommended strategies to courier services to improve their service quality.
Microanalysis of E-Money Transfer Services through E-Servqual Approach: A Basis for Enhanced Customer Satisfaction Strategy Santillan, Cyrene Joy P.; Mendoza, Xavier Lawrence D.; Tadeo, Jerico B.
International Journal of Business, Technology and Organizational Behavior (IJBTOB) Vol. 3 No. 2 (2023): International Journal of Business, Technology, and Organizational Behavior (IJB
Publisher : Garuda Prestasi Nusantara Consulting

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52218/ijbtob.v3i2.268

Abstract

Adopting various technologies in enterprises was vital since it provided a quick service process. E-money transfer services study aimed to evaluate customer satisfaction with e-money transfer services using E-SERVQUAL Approach. The researchers used a descriptive-correlational research design and purposive sampling to select 100 e-money transfer service customers in selected Cavite municipalities. The study's results revealed that the participants were primarily young adult females, commonly single. The results showed that most participants were college undergraduates with a monthly income of Php 10,000 and below. The study showed that the customers were highly satisfied with e-money transfer services regarding reliability, security, website design, accessibility, and personalization. In contrast, in terms of responsiveness, the customers were satisfied. The study found that the biggest challenges in utilizing e-money transfer services were lack of prompt responses, slow money processing, the possibility of committing fraud, lack of creativity of the website, not an accessible website, and lack of expertise. This study showcased that the age of customers has a significant difference to the reliability of e-money transfer services. This study recommended that e-money transfer services improve the e-service quality for customer satisfaction. Keywords: E-money transfer services, customer satisfaction, online services, E-SERVQUAL
The Workplace Environment, Employees’ Retention, and Performance: A Focus on Non-Voiced BPO Employees for an Enhance Staff Development Program De Jesus, Eunice Rain E.; Noveno, Hillard D.; Villamor, Noemie E.; Tadeo, Jerico B.; Mendoza, Xavier Lawrence D.
International Journal of Business, Technology and Organizational Behavior (IJBTOB) Vol. 3 No. 2 (2023): International Journal of Business, Technology, and Organizational Behavior (IJB
Publisher : Garuda Prestasi Nusantara Consulting

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52218/ijbtob.v3i2.269

Abstract

The business process outsourcing (BPO) Industry is known for being one of the most stressful service industries in its workforce. The main objective of this study is to identify the different factors that affect the work environment, employees’ retention, and performance of non-voice BPO employees. The authors used descriptive-causal to identify the factors and socio-demographic profile of the respondents. The 250 respondents were purposively selected from five different BPO companies in the National Capital Region (NCR). Considerably, the results revealed that most of employees are female, are 18 to 24 years old, earn between Php16,000 and Php21,000 monthly, are single, and college undergraduates. The study found out that leadership performance management system, health and safety policies, personal development, and organizational culture are factors that affect the work environment, employees’ retention, and performance of non-voice BPO employees. Considerably, it was revealed that there was no significant relationship between socio-demographic profile of the respondents and the extent factors that affects the work environment, employees’ retention, and performance of non-voice BPO employees. The researchers recommend this study to intensify monetary and non-monetary benefits as well as creation of employee centered program within the workplace. Keywords: business process outsourcing, non-voice employee, workplace environment, employee retention, performance.
The Influence of Corporate Social Responsibility on Product Loyalty Focuses on the Beverage Firms: An Ordinary Least Square Approach Feliciano, Arlyn S; Mendoza, Xavier Lawrence D.; Tadeo, Jerico B.; Perez, Marilou A; Villalobos, Mary Christine P
International Journal of Business, Technology and Organizational Behavior (IJBTOB) Vol. 3 No. 3 (2023): International Journal of Business, Technology, and Organizational Behavior (IJB
Publisher : Garuda Prestasi Nusantara Consulting

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52218/ijbtob.v3i3.274

Abstract

The influence of corporate social responsibility (CSR) on consumer behavior makes it a crucial marketing strategy for businesses. The primary intent of this paper was to investigate the impact of corporate social responsibility perceived performance on the product loyalty of customers towards beverage companies. The researchers employed a descriptive-causal design. This study used purposive sampling and selected 500 participants. The researcher-made survey questionnaires were distributed to the participants through an online survey and analyzed through the ordinary least squares regression model. The findings revealed that the CSR initiatives of beverage companies were somehow visible, signifying that beverage enterprises lack communication strategies to inform the public about their CSR efforts. It was also found that the perceived performance of CSR has a significant effect on the product loyalty of customers. Considerably, product loyalty was significantly related to the perceived performance of CSR. Hence, this study confirmed the stakeholder theory with strong statistical significance. The study recommends that beverage companies should effectively communicate their CSR activities to increase customer awareness, eventually enhancing product loyalty among their customers. Keywords: corporate social responsibility, perceived performance, product loyalty, regression analyses, Philippines
Spatial Analysis of Competency Approach as an Entrepreneurial Distinctiveness: A Focus on Micro and Small Enterprises Tabor, Francis Jr. M.; Mendoza, Xavier Lawrence D.; Tadeo, Jerico B.
International Journal of Business, Technology and Organizational Behavior (IJBTOB) Vol. 3 No. 3 (2023): International Journal of Business, Technology, and Organizational Behavior (IJB
Publisher : Garuda Prestasi Nusantara Consulting

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52218/ijbtob.v3i3.276

Abstract

Micro and Small enterprises provide an essential role in the Philippine economy by creating more job opportunities that help reduce the country's poverty rate. However, with numerous competitors, MSEs with entrepreneurial distinctiveness only tend to continue their business operations. Thus, this study aimed to assess and understand the entrepreneurial competencies and distinctiveness of DTI-registered MSEs in selected areas in Cavite. This study utilized a descriptive correlation research design. A stratified sampling technique was employed to determine the specific quality of the participants. This study used 385 DTI-registered MSEs as respondents in selected Cavite areas. The study's findings stated that MSEs have enough entrepreneurial competence for the sustainability and continuity of their business operation. This study concluded that MSEs have more significant differences regarding the opportunity, organizing, relationship, and commitment than strategic and conceptual competency between the business profile. Thus, the researchers recommend that MSEs further develop the six dimensions of entrepreneurial competency mentioned in this study by attending training programs and seminars regarding the proper utilization and execution of entrepreneurial competencies that may increase business performance and growth. Moreover, local government agencies responsible for policy-making and related agencies conducting seminars and training programs consider proposing assistance to MSEs related to awareness and understanding of different dimensions of entrepreneurial competencies and proper utilization and generation of competitive advantage recognition of a business owner. Keywords: competency approach, entrepreneurial competency, entrepreneurial distinctiveness, micro and small enterprises (MSEs)
Challenges of the Tourism and Hospitality Industry in Business Analytics Adoption: An Article Perspective Biadora, Josephine N.; Mendoza, Xavier Lawrence D.; Tonio, Arianne Hyden S.
International Journal of Business, Technology and Organizational Behavior (IJBTOB) Vol. 4 No. 2 (2024): International Journal of Business, Technology, and Organizational Behavior (IJB
Publisher : Garuda Prestasi Nusantara Consulting

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52218/ijbtob.v4i2.312

Abstract

Business Analytics (BA) is increasingly used by tourism and hospitality businesses to improve customer experience, streamline operations, and boost revenue. However, the adoption of business analytics has created different challenges. A mini literature review was used in the study to identify challenges in the tourism and hospitality industries, focusing on adopting business analytics and identifying future research opportunities. The study found that the industry's growing customer data collection raises concerns about data issues, skills and resources, and organizational factors. Furthermore, addressing challenges like data management, skill gaps, and technological integration through strategic investments, research-driven insight, and ethical data practices can lead to sustainable growth and competitive advantage. Keywords: business analytics, tourism, hospitality industry, challenges, business performance
Co-Authors Biadora, Josephine N. Dacanay, Jaypee M. De Jesus, Eunice Rain E. Feliciano, Arlyn S Marla, Arnold Nicholas Noveno, Hillard D. Perez, Marilou A Pichay, Sherina B. Santillan, Cyrene Joy P. Tabor, Francis Jr. M. Tadeo, Jerico B. Tonio, Arianne Hyden S. Vergara, Chiel Aszhnie B. Villalobos, Mary Christine P Villamor, Noemie E.