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All Journal Jurnal Dwija Kusuma Journal of Innovative and Creativity
Dwi, Agustina
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Decision Sciences, Operations Research & Management Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Social Sciences Other

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STRATEGI PENGEMBANGAN USAHA BUDI DAYA IKAN NILA MELALUI PENDEKATAN EKONOMI LOKAL GUNA MENDUKUNG PROGRAM KUKAR IDAMAN (INOVATIF, BERDAYA SAING, DAN MANDIRI) DI KECAMATAN LOA KULU KABUPATEN KUTAI KARTANEGARA Muslim, Khairul; Suhartini; Dwi, Agustina
JURNAL DWIJA KUSUMA Vol. 12 No. 2 (2024): SEPTEMBER 2024
Publisher : PPM Sdirjianbang Akademi Militer

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63824/jdk.v12i2.230

Abstract

The Kutai Kartanegara Regency Government has launched the KUKAR IDAMAN Dedication Program (Innovative, Competitive, and Independent Kutai Kartanegara) as part of the 2021-2026 RPJMD, aimed at infrastructure development and economic empowerment. Loa Kulu, as the largest fish-producing area in East Kalimantan, plays a vital role in the development of the fisheries sector, particularly in tilapia aquaculture, which is recognized through the Regulation of the Minister of Marine Affairs and Fisheries. Despite its significant potential, tilapia aquaculture faces challenges such as limited capacity among fish farmers, weak regulatory enforcement, and high production costs. This study aims to identify appropriate strategies for developing tilapia aquaculture using qualitative methods, including observation, interviews, and documentation. Analysis is conducted using the SWOT approach and local economic concepts to support the implementation of the KUKAR IDAMAN program, with the hope of enhancing the effectiveness and sustainability of aquaculture efforts in the region.  
An Overview of Personal Selling with Cigarette Sales at Tourist Attractions in Medan City Silvina, Afrianda Mutia; Putra, Apriadi Siregar; Salianto, Salianto; Dwi, Agustina; Hasrat, Efendi Samosir
Journal of Innovative and Creativity Vol. 5 No. 3 (2025)
Publisher : Fakultas Ilmu Pendidikan Universitas Pahlawan Tuanku Tambusai

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Abstract

The study purpose was … This study aims to describe personal selling practices in cigarette sales at tourist sites in Medan City. The background of this study is based on the phenomenon of increasing cigarette sales activities in tourist areas involving direct interaction between sellers and tourists, thereby giving rise to economic, social, and regulatory dynamics. Materials and methods. The study uses a quantitative approach with a descriptive design, involving 70 cigarette seller respondents selected through accidental sampling. Data were collected through observation, interviews, and questionnaires, then analyzed univariately and bivariately using Pearson's correlation test. Results. The results show that the majority of sellers are street vendors (71.4%) operating in natural tourist locations (64.3%), with cigarette displays mostly placed at the front (75.7%). Most respondents were active smokers (70%), and the highest sales volume was in the range of 6–10 packs per week (42.9%). Conclussion. The personal selling strategies used tended to be persuasive, relaxed, and tailored to the characteristics of tourists. This activity contributes to the local economy but presents challenges in terms of health regulations, tourism image, and the sustainability of tourist destinations. This study is expected to provide input for policymakers, tourism managers, and the community in balancing economic aspects with public health and tourism sustainability.
Co-Authors Hasrat, Efendi Samosir Muslim, Khairul Putra, Apriadi Siregar Salianto Salianto, Salianto Silvina, Afrianda Mutia Suhartini