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All Journal JURNAL EKONOMI DAN BISNIS AIRLANGGA Airlangga International Journal of Islamic Economics and Finance
Diniyah, Afrohiyatid
Unknown Affiliation
Economics, Econometrics & Finance

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EXPLORING THE INFLUENCE OF CONSUMER BEHAVIOR ON PURCHASE DECISION AND PURCHASE INTENTION FOR HALAL COSMETICS: THE MODERATING ROLE OF HALAL AWARENESS Khanfani, Mohammad; Diniyah, Afrohiyatid; Putri, Ghaitsa Zahira Ardelia
Airlangga International Journal of Islamic Economics and Finance Vol. 6 No. 02 (2023): JULY-DECEMBER 2023
Publisher : Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20473/aijief.v6i02.50743

Abstract

In recent years, Halal product demand has increased, boosting the global economy. Indonesia has the world's largest Muslim population, and its Halal cosmetics sector is strongly tied to customer purchasing decisions based on purchase intentions and loyalty as post-purchase behaviors. Halal products need marketing techniques as new ones are introduced. This research examines how halal product certification, brand awareness, brand image, and customer loyalty affect consumer purchasing decisions for halal cosmetics. Indonesian halal cosmetics were studied. A survey of 66 East Java Muslim residents provided data. This study found that customer loyalty, halal awareness, and purchase intention influence purchasing intention. Halal Certification, Price, and Brand Image are insignificant. Halal awareness, a moderating influence of purchasing intention on purchase decisions, has no significant effect.
DETERMINANTS OF ZAKAT PAYMENT THROUGH DIGITAL PLATFORM AMONG MILLENNIALS AND GENERATION Z IN INDONESIA Najhah, Alfin Nurin; Diniyah, Afrohiyatid
Jurnal Ekonomi dan Bisnis Airlangga Vol. 35 No. 2 (2025): JURNAL EKONOMI DAN BISNIS AIRLANGGA
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20473/jeba.V35I22025.292-320

Abstract

Introduction: This study aims to analyze the factors influencing the intention to use BAZNAS’ digital platform for zakat payments among Millennials and Generation Z in Indonesia by integrating the UTAUT model with the variables of trust and the novelty variable zakat jurisprudence (fiqh zakat). Methods: This research adopts a quantitative approach by distributing questionnaires to 125 respondents and analyzing the data using Partial Least Squares Structural Equation Modeling (PLS-SEM) via SmartPLS. Results: The findings indicate that it has a direct, positive, and significant impact on the intention to use the platform. However, trust is found to be insignificant in mediating the relationship between effort expectancy, facilitating conditions, and fiqh zakat toward the intention to use. A crucial finding of this study is that trust failed to mediate the relationship between fiqh zakat and the intention to use. Conclusion and suggestion: These results emphasize the importance of building public trust in digital zakat platforms through transparency, sharia compliance, and digital education. Therefore, BAZNAS needs to strengthen its strategies regarding sharia compliance, technical aspects, and transparency to bridge the gap between muzakki's religious literacy and technological trust.
Co-Authors Khanfani, Mohammad Najhah, Alfin Nurin Putri, Ghaitsa Zahira Ardelia