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All Journal Jurnal Pendidikan dan Kewirausahaan Jurnal Altifani Penelitian dan Pengabdian kepada Masyarakat
Trioko, Sunan
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Religion Humanities Computer Science & IT Education Languange, Linguistic, Communication & Media Nursing Public Health Social Sciences

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Pengaruh Harga dan Kualitas Produk terhadap Loyalitas Distributor Keripik Singkong Nasyirudin, Muhammad; Andari, Bina; Trioko, Sunan; Wijaya, Hendra Agung
JURNAL PENDIDIKAN DAN KEWIRAUSAHAAN Vol 12 No 1 (2024)
Publisher : STKIP PGRI SITUBONDO

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47668/pkwu.v12i1.1110

Abstract

The agricultural sector is the most important sector both in the long term of economic development and for short term economic recovery. Now is a good time to explore thoughts on reorienting agricultural development policies. The agricultural development policy is directed so that agriculture becomes a resilient sector, in the short term able to face the economic crisis, and in the long term able to face globalization with a sustainable agricultural system, in a democratic economic system and in a decentralized government. This research aims to analyze whether price and product quality influence the loyalty of cassava chips distributors. Distributor loyalty is a concern for companies if the product wants to continue to be on the market. The population in this study were cassava chips distributors. The samples taken were 78 respondents. Analysis of the data used in this research was assisted by SPSS version 25. Using a survey research method with a quantitative research type. The results show that price has an effect on distributor loyalty. Product quality has a partial and simultaneous effect on distributor loyalty. Thus the higher the price and quality of the product, the higher the loyalty of the contributor. Thus, UD trigoferous must improve product quality such as increasing product durability. So that the product can be stored longer.
Integrasi Digital Marketing Dan CRM Untuk Meningkatkan Retensi Pelanggan Dalam Industri Pendidikan Daring Sutanto, Yufi Priyo; Farida, Nurul; Trioko, Sunan
Jurnal Altifani Penelitian dan Pengabdian kepada Masyarakat Vol. 5 No. 1 (2025): Januari 2025 - Jurnal Altifani Penelitian dan Pengabdian kepada Masyarakat
Publisher : Indonesian Scientific Journal

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59395/altifani.v5i1.654

Abstract

Penelitian ini membahas integrasi antara Customer Relationship Management (CRM) dan pemasaran digital untuk meningkatkan retensi pelanggan dalam industri pendidikan daring. Tujuan penelitian adalah untuk menganalisis peran CRM dalam identifikasi, pengelolaan, dan retensi pelanggan, serta mengukur dampak integrasi dengan inovasi pemasaran digital terhadap efisiensi operasional dan kepuasan pelanggan. Penelitian ini menggunakan metode deskriptif kualitatif melalui wawancara mendalam, observasi, dan analisis dokumen. Hasil penelitian menunjukkan bahwa integrasi CRM dan pemasaran digital mampu meningkatkan retensi pelanggan hingga 20% dan efisiensi operasional hingga 50%. Faktor kunci keberhasilan adalah personalisasi layanan berbasis data dan otomatisasi proses pemasaran. Penelitian ini menawarkan rekomendasi strategis untuk lembaga pendidikan daring dalam memanfaatkan teknologi CRM dan pemasaran digital guna meningkatkan pengalaman pelanggan dan keberlanjutan bisnis.
Co-Authors Andari, Bina Nasyirudin, Muhammad Nurul Farida Sutanto, Yufi Priyo Wijaya, Hendra Agung