Wijaya, Hendra Agung
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Pengaruh Harga dan Kualitas Produk terhadap Loyalitas Distributor Keripik Singkong Nasyirudin, Muhammad; Andari, Bina; Trioko, Sunan; Wijaya, Hendra Agung
JURNAL PENDIDIKAN DAN KEWIRAUSAHAAN Vol 12 No 1 (2024)
Publisher : STKIP PGRI SITUBONDO

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47668/pkwu.v12i1.1110

Abstract

The agricultural sector is the most important sector both in the long term of economic development and for short term economic recovery. Now is a good time to explore thoughts on reorienting agricultural development policies. The agricultural development policy is directed so that agriculture becomes a resilient sector, in the short term able to face the economic crisis, and in the long term able to face globalization with a sustainable agricultural system, in a democratic economic system and in a decentralized government. This research aims to analyze whether price and product quality influence the loyalty of cassava chips distributors. Distributor loyalty is a concern for companies if the product wants to continue to be on the market. The population in this study were cassava chips distributors. The samples taken were 78 respondents. Analysis of the data used in this research was assisted by SPSS version 25. Using a survey research method with a quantitative research type. The results show that price has an effect on distributor loyalty. Product quality has a partial and simultaneous effect on distributor loyalty. Thus the higher the price and quality of the product, the higher the loyalty of the contributor. Thus, UD trigoferous must improve product quality such as increasing product durability. So that the product can be stored longer.
Pengaruh Pengawasan terhadap Disiplin Kerja Karyawan: (Studi pada PT. Swadharma Sarana Informatika Unit Kediri) Nasyirudin, Muhammad; Novriharyaji, Dandhy; Wijaya, Hendra Agung
Translitera : Jurnal Kajian Komunikasi dan Studi Media Vol 11 No 2 (2022): September 2022
Publisher : Universitas Islam Balitar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35457/translitera.v11i2.2463

Abstract

An activity or organization is inseparable from supervisory activities. In an activity or organization, it relies not only on state of the art facilities and infrastructure or tools, but also the quality of its human resources. Surveillance activities are carried out in the hope of achieving the goals that have been planned. The purpose of the study was to see whether supervision had an influence on the work discipline of employees at PT Swadharma Sarana Informatika Unit Kediri. All 40 employees became a research sample. Researchers use quantitative methods with the main and supporting data being the source of the data used. The results showed that there was a significant influence of supervision on employee work discipline based on regression testing with the help of the SPSS program showing a signification value of 0.014 < 0.05.