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Ujung, Adelia Marwa
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Computer Science & IT Economics, Econometrics & Finance

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Analisis Perbandingan Pengalaman Konsumen Terhadap Strategi Bisnis Dalam E-Commerce: Studi Kasus Shopee, Lazada, Dan Tokopedia Ujung, Adelia Marwa; Adisa, Yunda; Nurbaiti
Journal Of Informatics And Busisnes Vol. 1 No. 3 (2023): Oktober - Desember
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47233/jibs.v1i3.384

Abstract

The purpose of this research is to compare customer experiences in e-commerce. Electronic commerce is a global phenomenon that has changed the way businesses interact with consumers. It involves buying, selling and exchanging goods and services through online platforms. E-commerce has grown rapidly along with advances in information technology in business strategies. However, the challenges faced in e-commerce include the security of online transactions, intense competition, and the need to build customer trust. Examples of e- commerce are SHOPEE, LAZADA, TOKOPEDIA and others. It's just that in this research the researcher will compare the 3 studies in terms of customer experience. SHOPEE, LAZADA AND TOKOPEDIA are three e-commerce platforms operating in Southeast Asia, including Indonesia. By using quantitative methods.
Co-Authors Adisa, Yunda Nurbaiti