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All Journal Jurnal Jendela Hukum Valid Jurnal Ilmiah Jurnal Res Justitia : Jurnal Ilmu Hukum
Fitriani, Agnes
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Economics, Econometrics & Finance Law, Crime, Criminology & Criminal Justice Social Sciences

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Journal : Valid Jurnal Ilmiah

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Pengaruh Penggunaan Endorsement dan Inovasi Produk terhadap Keputusan Pembelian pada Online Shop Jamise Syari dalam Perspektif Ekonomi Islam Wahyuni, Yuyun; Fitriani, Agnes
Valid: Jurnal Ilmiah Vol. 22 No. 2 (2025): Valid Jurnal Ilmiah - Edisi Januari-Juni 2025
Publisher : Sekolah Tinggi Ilmu Ekonomi AMM

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Abstract

The purpose of this study was to determine the significance of the influence of the use of endorsements and product innovation on purchasing decisions at the Jamise Syari online shop from an Islamic economic perspective. The population in this study were all consumers of Jamise Syari products. The sampling method in this study used a purposive sampling technique with the criteria that respondents must be followers of the Jamise Syari Instagram account and have purchased the product at least once. The sample taken was 160 respondents. The research instrument test tool used validity and reliability tests. Data analysis used multiple linear regression. Hypothesis testing used the t-test and F-test. The results showed that the use of endorsements and product innovation significantly influenced purchasing decisions at the Jamise Syari online shop from an Islamic economic perspective. This shows that respondents pay close attention to the use of endorsements and product innovation carried out by the Jamise Syari online shop and are considered in making purchasing decisions
Co-Authors Asmak UI Hosnah Farahdinny Siswajanthy Irfan Maulana, Irfan Lestari, Neng Aini Sri Sunda Purwati, Siti Ayu Resa Sari, Desi Puspita Tusyadiah, Hafipah Yuyun Wahyuni