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All Journal Bisman (Bisnis dan Manajemen): The Journal of Business and Management
Ridha, Mukhammad
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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The Mengoptimalkan Kepuasan Pelanggan: Dampak Kualitas Pelayanan dan Harga Ghozali, Ghozali; Cahyaning Pratiwi, Elok; Ridha, Mukhammad
Bisman (Bisnis dan Manajemen): The Journal of Business and Management Vol. 7 No. 2 (2024): Juli 2024
Publisher : Program Studi Manajemen, Fakultas Ekonomi, Universitas Islam Majapahit, Jawa Timur, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36815/bisman.v7i2.3193

Abstract

The aim of this study for investigate How quality service and price influence level satisfaction consumer. Quality service refers to how much Good something company give service to the customer, temporary price covers aspect price product or services offered. This study use study quantitative. Subject This study is UD Indah Jaya consumers. Data collection techniques include: questionnaire. Research result show exists strong relationship between Quality Factors Service and Price Factors towards Satisfaction Consumer. This is indicated by the value coefficient correlation high multiple. Coefficient value determination multiple show that part big Satisfaction Consumer influenced by both factor that, temporary part small influenced by other outside factors study. Findings from This study will give useful insight for company for optimize their strategy in increase satisfaction consumers, fine through enhancement quality service as well as determining strategies more price effective.
Co-Authors Cahyaning Pratiwi, Elok Ghozali, Ghozali