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All Journal Creative Research Management Journal Management Science Research Journal Jurnal Manajemen Bisnis dan Organisasi
Nur Bhakti Pertiwi, Widya
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Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Industrial & Manufacturing Engineering Social Sciences

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STRATEGI PENGEMBANGAN USAHA PRODUK FASHION LOKAL (STUDI KASUS THENBLANK) Nur Bhakti Pertiwi, Widya
Jurnal Manajemen Bisnis Dan Organisasi Vol 2 No 2 (2023): Jurnal Manajemen Bisnis Dan Organisasi (JMBO)
Publisher : Yayasan Pendidikan Cahaya Budaya Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58290/jmbo.v2i2.176

Abstract

Industri fashion merupakan salah satu bagian dari 16 kelompok industri ekonomi kreatif. Kontribusi industri fashion terhadap PDB Nasional Indonesia terus mengalami pertumbuhan. Di masa yang akan datang Indonesia dapat menjadi pusat trend fashion dunia. THENBLANK merupakan salah satu merek fashion lokal yang didirikan oleh Mutiara Kamila tahun 2012. THENBLANK memulai bisnisnya secara online melalui media sosial. Berdasarkan latar belakang, dan penelitian-penelitian terdahulu, tujuan penelitian ini adalah untuk menentukan strategi pengembangan bisni THENBLANK. Pendekatan yang digunakan dalam penelitian ini yaitu analisis SWOT (strenght, weaknees, opportunity, dan threat). Adapun temuan dari penelitian ini adalah THENBLANK berada pada kuadaran 1, dimana strategi yang perli diterapkan yaitu growth oriented strategy, dimana THENBLANK perlu dengan agresif mengembangkan bisnisnya dengan menangkap peluang-peluang yang ada, dengan mengoptimlakan kekuatannya. Salah satunya THENBLANK sudah secara konsisten menggunakan media online dalam melakukan promosi dan penjualan, hal tersebut perlu lebih ditingkatkan, mengingat pelanggan yang berbelanja secara online terus bertumbuh.
PENGARUH PERSONAL BRANDING GREENFLUENCER TERHADAP GREEN PURCHASE BEHAVIOR DENGAN MEDIATOR GREEN TRUST Nur Bhakti Pertiwi, Widya; Putri Wenang Lusianingrum, Farah; Johan Widikusyanto, Muhammad; Wahyuni Purbohastuti, Arum
Creative Research Management Journal Vol 8 No 1 (2025): September
Publisher : Universitas Prof. Dr. Hazairin SH

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32663/8tn7gj28

Abstract

This study aims to analyze the influence of greenfluencer personal branding on green purchase behaviour with green trust as a mediating variable. This research employs a quantitative approach using a survey method. A questionnaire was distributed to 100 respondents across five provinces on the island of Java. Data analysis was conducted using Structural Equation Modelling (SEM) with the AMOS 23 application. Personal branding has a positive effect on green trust. Green trust significantly influences green purchase behaviour. Personal branding does not have a direct effect on green purchase behaviour. Green trust fully mediates the influence of personal branding on green purchase behaviour. This study is limited to the geographic area of Java and the involvement of respondents who follow specific green influencers on Instagram. This research contributes to the fields of green marketing, consumer behaviour, and digital communication, particularly in building green trust through greenfluencer personal branding.
Marketing Strategy Local Product "Kue Bangkit Fafin" in Serang Nur Bhakti Pertiwi, Widya; Putri Wenang Lusianingrum, Farah; Johan Widikusyanto, Muhammad
Management Science Research Journal Vol. 3 No. 1 (2024): February 2024
Publisher : PT Larva Wijaya Penerbit

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Abstract

Marketing strategy moment This hold important role​ in reach objective A business . The purpose of study This that is For know marketing strategies What should​ carried out by entrepreneurs local product Kue Bangkit Fafin . Study This nature descriptive qualitative use SWOT analysis . Research result showing a better alternative marketing strategy​ carried out by the product local Kue Bangkit Fafin is diversification (quadrant II). A must strategy applied is use the power it has for utilise opportunity period long. Kue Bangkit Fafin should do innovation product , so own unique and visible different from competitor
Strategy Improving Literacy Financial for Student Bastian, Elvin; Nur Bhakti Pertiwi, Widya; Fakhrudin, Muhammad; Aris Munandar, Teguh
Management Science Research Journal Vol. 3 No. 1 (2024): February 2024
Publisher : PT Larva Wijaya Penerbit

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56548/msr.v3i1.104

Abstract

Study This aim For explore effective strategies in increase literacy finance among students and analyze impact to well-being financial they. Qualitative method with approach studies References used For collect and analyze data from various source academic. Research result show that literacy finance is Skills influential essentials significant to decision finances and welfare financial student. Study This conclude that these strategies can help student develop Skills literacy necessary finances For reach well-being financial period long. Advice given covers integration education finance in curriculum, development technology education financial, approach inclusive, regular training and workshops, collaboration with sector private, as well ongoing program evaluation.
Co-Authors Aris Munandar, Teguh Bastian, Elvin Fakhrudin, Muhammad Johan Widikusyanto, Muhammad Putri Wenang Lusianingrum, Farah Wahyuni Purbohastuti, Arum