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All Journal Creative Research Management Journal Management Science Research Journal Jurnal Manajemen Bisnis dan Organisasi
Nur Bhakti Pertiwi, Widya
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Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Industrial & Manufacturing Engineering Social Sciences

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Journal : Management Science Research Journal

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Marketing Strategy Local Product "Kue Bangkit Fafin" in Serang Nur Bhakti Pertiwi, Widya; Putri Wenang Lusianingrum, Farah; Johan Widikusyanto, Muhammad
Management Science Research Journal Vol. 3 No. 1 (2024): February 2024
Publisher : PT Larva Wijaya Penerbit

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Abstract

Marketing strategy moment This hold important role​ in reach objective A business . The purpose of study This that is For know marketing strategies What should​ carried out by entrepreneurs local product Kue Bangkit Fafin . Study This nature descriptive qualitative use SWOT analysis . Research result showing a better alternative marketing strategy​ carried out by the product local Kue Bangkit Fafin is diversification (quadrant II). A must strategy applied is use the power it has for utilise opportunity period long. Kue Bangkit Fafin should do innovation product , so own unique and visible different from competitor
Strategy Improving Literacy Financial for Student Bastian, Elvin; Nur Bhakti Pertiwi, Widya; Fakhrudin, Muhammad; Aris Munandar, Teguh
Management Science Research Journal Vol. 3 No. 1 (2024): February 2024
Publisher : PT Larva Wijaya Penerbit

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56548/msr.v3i1.104

Abstract

Study This aim For explore effective strategies in increase literacy finance among students and analyze impact to well-being financial they. Qualitative method with approach studies References used For collect and analyze data from various source academic. Research result show that literacy finance is Skills influential essentials significant to decision finances and welfare financial student. Study This conclude that these strategies can help student develop Skills literacy necessary finances For reach well-being financial period long. Advice given covers integration education finance in curriculum, development technology education financial, approach inclusive, regular training and workshops, collaboration with sector private, as well ongoing program evaluation.
Co-Authors Aris Munandar, Teguh Bastian, Elvin Fakhrudin, Muhammad Johan Widikusyanto, Muhammad Putri Wenang Lusianingrum, Farah Wahyuni Purbohastuti, Arum