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All Journal Jurnal Pemberdayaan: Publikasi Hasil Pengabdian kepada Masyarakat (JPM ITTC ) IIJSE
Wijayanti, Annisa Rizky
Unknown Affiliation
Economics, Econometrics & Finance Education Social Sciences

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Penerapan Branding Dan Digital Marketing Guna Pengembangan Umkm Kelurahan Klampok Kota Blitar Wijayanti, Annisa Rizky; Nur, Dhani Ichsanuddin
Jurnal Pemberdayaan: Publikasi Hasil Pengabdian Kepada Masyarakat Vol. 2 No. 2 (2023): Juli - Desember
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47233/jpmittc.v2i2.989

Abstract

MSME actors need to pay attention to branding and digital marketing in running and managing their business. Branding can be used as a business identity, while digital marketing can be used for online sales and marketing. However, not all MSME actors can do good branding and make the best use of digital platforms to develop their businesses. Therefore, group 33 held branding and digital marketing outreach in the Klampok sub-district, Blitar city, which aims to provide knowledge, insight and information about branding and digital marketing. The methods used in this activity are observation and interviews as well as outreach and discussion. This socialization invited resource persons from the UKM and Naker cooperative services as extension speakers. By holding this socialization, it will provide benefits and new knowledge to MSME actors so they can manage their business by implementing and creating new branding and can apply the use of online media to carry out sales and marketing.
The Influence of Work Life Balance and Career Development on Job Satisfaction PT Biro Klasifikasi Indonesia Tanjung Perak Surabaya Branch Wijayanti, Annisa Rizky; Iryanti, Endang
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 8 No 1 (2025): Sharia Economics
Publisher : Sharia Economics Department Universitas KH. Abdul Chalim, Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v8i1.5506

Abstract

Employee job satisfaction is one of the important elements that must be considered in a business in terms of human resources. This writing is to find out how employee job satisfaction at PT Biro Klasifikasi Indonesia Tanjung Perak Surabaya branch is influenced by work-life balance and career development. This research methodology uses an associative quantitative approach. The study employed a saturation sampling strategy to choose a sample of 46 employees from the PT Biro Klasifikasi Indonesia Tanjung Perak Surabaya branch. With Partial Least Square (PLS-SEM) analysis. The research findings are, at PT Biro Klasifikasi Indonesia Tanjung Perak Surabaya branch, work life balance has a positive and large effect on employee job satisfaction, and career development has a positive and significant effect on employee job satisfaction.
Co-Authors Dhani Ichsanuddin Nur Endang Iryanti