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All Journal Jurnal Pemberdayaan: Publikasi Hasil Pengabdian kepada Masyarakat (JPM ITTC )
Candra, Kane
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Education Social Sciences

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Promotion mix, MSMEs, Community Promotion Mix Sebagai Kunci Sukses HnD Cafe Candra, Kane
Jurnal Pemberdayaan: Publikasi Hasil Pengabdian Kepada Masyarakat Vol. 2 No. 2 (2023): Juli - Desember
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47233/jpmittc.v2i2.1400

Abstract

HnD Cafe, a micro-MSME offering Manadonese drinks and specialties, faces the challenge of visibility and minimal exposure in the community. By considering the limitations of human resources and capital, the community service team seeks to carry out a promotion mix that includes Instagram Paid Promote, event sponsorship, and booth opening at the peak night of Manifest UMN to increase exposure to HnD Cafe. The results of community service show that this promotion mix has succeeded in increasing exposure and creating awareness of a sustainable HnD Café, strengthening the image of HnD Cafe, and increasing sales potential. Keywords: Promotion mix, MSMEs, Community Service
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